Overview

Data is the new competitive advantage. Organizations are now looking to harness the power of data to make rational data-driven business decisions and drive productivity and financial gain. Because of this new shift in strategy, concepts like data analytics and big data are now popular and spawning new service industries and job roles. What data driven initiatives is your organization undertaking?

Learning objectives

This week, our activities, content, and assignments will help you to be able to do the following:

Identify data opportunities as sources of organizational competitive advantage.
Define big data and the five V’s of big data.
Identify data capabilities and define how they enable organizational competitiveness.
Introduction of data analytics project.

Resources

Required readings

Article: Big Data, Analytics and the Path from Insights to Value

Cases

Case: Guess

Weekly roadmap

Here's everything you need to do and remember for the week. These items will all appear, in order, in the Module for this week.

Read the assigned texts
Contibute to your group's Reading Guide
Complete the quiz
Prepare the assigned cases and be ready to discuss during the Live Session
Join the Live Session or submit the written response to the recording of the Live Session