Tips for Business Cards

Some tips on business cards:

1. Consider your essential text content.

Every business needs your name, your job title, and some form of contact information. The appropriate contact information can vary based on your organization. At minimum, you want to include a phone number and an email address. If your organization is strictly online or you want to drive traffic to the website, make sure to include the website URL. If you have a physical location, an address is most likely necessary. If your organization is very socially conscious or holds their mission in high regard, maybe consider putting the mission statement on the back of the card.

2. Legibility is key.

If you can’t read the text on a business card, it is essentially useless. Make sure your font isn’t too small. The best way to check for too small of font is to print your document out and actually look at it. Also make sure that your contrast is high. If you are using a dark background color, make the text white or light (and vice versa).

3. Keep your art simple.

Remember, business cards are fairly small so detailed images won’t be very legible. This isn’t the type of piece for a photo collage. Stick with your company logo and your organizations primary colors.