Final Draft: Turn In Your Direct Mailers
- Due Oct 27, 2016 by 11:59pm
- Points 35
- Submitting a file upload
- File Types jpg and jpeg
You will need to turn in exported PDFs of both documents. If you don’t remember how to export to a PDF, please re-watch the Lynda.com videos Creating PDFs in InDesign (Links to an external site.) and Packaging your work for print (Links to an external site.).
Rubric
Keep in mind that 23 students have already been assessed using this rubric. Changing it will affect their evaluations.
Criteria | Ratings | Pts | ||||||
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Readability
threshold:
pts
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pts
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Contrast
threshold:
pts
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pts
--
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Proximity
threshold:
pts
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pts
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Alignment
threshold:
pts
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pts
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Repetition
threshold:
pts
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pts
--
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Brand elements
(Logo, colors)
threshold:
pts
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pts
--
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Concept
Is your idea fresh? Extendible? Effective? Appropriate for a campaign or a stand-alone ad?
threshold:
pts
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pts
--
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Total Points:
35
out of 35
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