Take Home Mid-Term
- Due Oct 20, 2020 at 7pm
- Points 10
- Questions 1
- Available Oct 6, 2020 at 7pm - Oct 20, 2020 at 7pm
- Time Limit None
Instructions
You will write a write a two-page paper, single spaced, 12-pt Calibri font, that talks about what you experienced from watching the Game 4 Finals (and any remaining Finals game), viewed through the eyes of a Revenue Generator. You’ve already had two weeks on Sponsorship, so you’ll have more than enough to comment on from Sponsorship alone, but consider the other departments and Revenue Generators:
- Media Rights, Distribution & Licensing
- Ticket Sales
- Retail + Merchandising
- Sports Gambling
- Community Relations
- Promotion & Paid Media
- Social Media
- Game presentation
Thought Starters:
What elements of the game are solely there to generate revenue?
What opportunities exist that could be used to generate revenue, but aren't currently being utilized?
If you were Adam Silver, what would you add to the experience that could make the NBA more money?
If you were the owner of the Lakers or Heat, what would you be doing right now that could make your team more money?