Rubric

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Keep in mind that 18 students have already been assessed using this rubric. Changing it will affect their evaluations.
Social Media Project Rubric
Social Media Project Rubric
Criteria Ratings Pts
Market / Budget
Is the market size feasible? Is it too big or too small? Is the budget too big or too small?
threshold: pts
2.0 pts
Market and budget both are reasonably written for a small business.
1.0 pts
Market and budget don't seem to be well determined.
0.0 pts
Rating Description
pts
2.0 pts
--
Artwork
Is the artwork aesthetically pleasing?
threshold: pts
2.0 pts
Artwork is the appropriate size and high resolution.
1.0 pts
Artwork does not seem to be well suited. May have wrong size or resolution.
0.0 pts
Rating Description
pts
2.0 pts
--
Copy
Does the copy have a call to action? Does the artwork seem to match the copy?
threshold: pts
2.0 pts
Copy is crisp and has a strong call to action. Copy matches artwork.
1.0 pts
Copy is haphazardly written and disjointed.
0.0 pts
Rating Description
pts
2.0 pts
--
Concept
Is your idea fresh? Extendible? Effective? Appropriate for a campaign or a stand-alone ad? Does the advertisement meet the objective?
threshold: pts
2.0 pts
Concept is creative and fulfills the ad objective.
1.0 pts
Concept is somewhat creative.
0.0 pts
Rating Description
pts
2.0 pts
--
Total Points: 8.0 out of 8.0