Rubric

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Keep in mind that 15 students have already been assessed using this rubric. Changing it will affect their evaluations.
Video Rubric
Video Rubric
Criteria Ratings Pts
Story
Story gives a unique perspective of the brand. It isn't a very sales pitch but rather speaks to the brand in a narrative fashion. Story is coherent and holds the attention of the viewer.
threshold: pts
2.0 pts
Full Marks
1.0 pts
Rating Description
0.0 pts
No Marks
pts
2.0 pts
--
Brand Presence
Brand is identifiable within the story via use of logo and/or product placement.
threshold: pts
2.0 pts
Full Marks
1.0 pts
Rating Description
0.0 pts
No Marks
pts
2.0 pts
--
Video Quality
Video is in focus, stabilized, and edited together in a coherent fashion. Video isn't overly over and under exposed. Tones and color matches the story mood.
threshold: pts
2.0 pts
Full Marks
1.0 pts
Rating Description
0.0 pts
No Marks
pts
2.0 pts
--
Audio Quality
Audio is clear and audible. Music and additional audio track are properly mixed at the appropriate and necessary levels.
threshold: pts
2.0 pts
Full Marks
1.0 pts
Rating Description
0.0 pts
No Marks
pts
2.0 pts
--
Total Points: 8.0 out of 8.0