Quiz #3: Corporate Strategy, Strategic Marketing, Segmentation

Select the best answer for the following twenty questions from the material covered through Module 10:  Ch 8 (Rothaermel) and Chs 1 & 2 (Abratt & Bendixen).

Once you begin, you will have 15 min to complete the quiz, and the scoring is on a credit/no credit basis-- ie you will receive full credit if you get at least 14 questions correct. If you miss more than six questions, no credit is given, but you may make a second attempt before the quiz window closes on Tuesday at 6pm CST. 

A reminder that this is an individual (not group), closed-book, closed-notes exercise, and no online nor other reference material is allowed. 

Good luck!