Prerequisite: Graduate standing and departmental permission, or admission into the Executive Master of Business Administration in Aerospace & Defense program. The traditional role of marketing management is enlarged to include the development, implementation, and control of marketing strategies in the aerospace/defense organization. Emphasis is on the strategic marketing process in the dynamic aerospace/defense business environment. Strategic marketing decisions, analysis, and issues are integrated with the goal of achieving customer satisfaction to gain a sustainable competitive advantage within the aviation industry. (Irreg.)