Hello and welcome to PR Pubs at the University of Oklahoma!

Below is the formal syllabus explaining what the course exactly is but these tend to get a little jargony at times which won’t be incredibly helpful if there is your first introduction into the course. The short of it is this: This course is outcomes centric and thus you will learn by doing. While the first part of the course is focused on understanding design techniques and terminology and is a little more content driven, we will be simply applying this foundational knowledge through different use cases throughout the rest of the semester. The real work are the assignments in which you’ll be creating tangible publication pieces. You’ll then be putting these works onto your blog where you’ll be expected to reflect on your work and give a narrative for your creative process. In the end, you’ll have a robust portfolio (so to speak) which won’t only be a collection of your final work which potential employers can see, but a collection of your thoughts, struggles, and victories throughout this 16-week experience. In essence, you’ll be donning a potentially new hat of “Visual Designer” throughout this exploration. You’ll also be a “Digital Storyteller.” Terms like “digital,” “visual,” or “creative” can seem a little scary to some, but that’s ok right now. Like a good ride at a theme park, a little bit of nervousness makes the ride much more memorable on the back end. Note that most of you are coming in at the same level: novice. This means you all are your biggest allies. I want you to be successful in this course and to do this you will see that I’ve set up ways in which you can lean on and learn from each other’s experiences throughout the course.

Instructor

Andy Vaughn

Old Science Hall, Room 310

Phone: (405) 325-2362

E-mail: avaughn@ou.edu

Course Description

Institutional and industrial publications as an important means of internal and external communications with special emphasis on design, layout, and content. Laboratory.

Prerequisites: JMC 1013, 2033, 3413, and 3423

Course Objectives

Think critically, creatively and independently.

Understand concepts and apply theories in the use and presentation of images and information.

Critically evaluate your own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

Apply tools and technologies appropriate for the communications professions in which they work.

Recognize how public relations publications differ from other publications in purpose, publics, funding, and design.

Conduct research, evaluate information and use that knowledge to select appropriate communication channel.

Design for a target audience.

Distinguish and demonstrate the use a variety of publication production techniques and options.

Course Outcomes

Students will launch and maintain a blog as well as comment on the blogs of their peers.

Students will build a foundational knowledge of the landscape of visual communication technologies.

Students will design a business card and letterhead for a brand.

Students will design a direct mail piece for multiple, specific publics.

Students will design a newsletter for an entity.

Students will develop a personal portfolio website.

Course Rationale

This course strives to train students to recognize and apply good publication design techniques in a public relations setting. In addition, students will learn the importance of structuring visual communications for the web. The major goal of the course is to give students the ability to translate a concept of visual communication into an actual publication. Other goals include practice with computer graphics, knowledge of publication techniques and options in print and online, publication production skills and a knowledge of how to work with designers, graphic artists, publication specialists, photographers and commercial printers and web developers to convey their messages to target audiences.

Texts

While you are not required to have a textbook for this class, I do recommend the following texts for reference, especially if you're serious about following a path of design.

• Making and Breaking the Grid by Timothy Samara
• The Advertising Concept Book, 3rd Edition by Pete Barry
• Thinking with Type and Type on Screen by Ellen Lupton

Grade Mix

Weekly Assignments
10 x 10 points each = 100 points

Design Projects (60% of final grade)

Business Card and Letterhead Project – 75 points

Direct Mailer – 75 points

Social Media – 75 points

Newsletter –75 points

Summary of Learning / FINAL Project – 100 points

Total - 400

TOTAL POINTS POSSIBLE: 500

Grading Scale

A: 450 – 500 points

B: 400 – 449 points

C: 350 – 399 points

D: 300 – 349 points

F: 0 – 200 points

Attendance

• A student is allowed three unexcused absences during the semester.
• After three unexcused absences, each unexcused absence will result in a 10-point reduction in your final grade.
• Authorized medical notes submitted to me the next class following an illness will not count against your unexcused absences.

File Managment

You are expected to manage your working files and final projects. You have access to course-based “Class Share” folders for storing your files. You can access these secure, cloud-based folders in the Gaylord labs and even remotely on your own personal computer. I’ll go over accessing these folders during our first class.

You can also use a portable external hard drive, and a USB stick for transporting your files. Each student is responsible for all working and final files. There will be little recourse for lost files and accidentally-saved-over versions. No allowance is made for computer or network failures. Be sure to backup your work frequently.

File Labeling

Unless otherwise instructed, each .PDF file or .JPG image should be labeled in this way:
[coursenumber]_[projectname]_[studentlastname].pdf (For example: JMC3343_ProjectName_Vaughn.pdf). Images should saved at full press-ready resolution (300 dpi) unless otherwise specified. Students will upload these files/images to Canvas into a folder specified by the instructor.

Toolbox

• Blog – As mentioned earlier, one of your assignments will be building and maintaining a personal blog with a platform called WordPress. This will require you to get a web domain and server space. There’s more information about how to technically set this up in Week 1.
• Course Website – If you are reading this, you’re on the course website! Hooray. Here is where you’ll find the majority of course content. Each week has a corresponding module which will tell you what you are expected to do that week. That may include watching videos, reading material, working on a project, etc.
• Software – This course heavily relies on two specific programs for most of the design work you will be doing: Adobe Photoshop and Adobe InDesign. These apps (plus tons of other nice products from Adobe) are available to all Gaylord students either in this class or in the computer lab. (Note: If you are going to use the computer lab, remember that the computer wipes your files every time you log out. Make sure you always carry a flash drive or external hard drive with you!).

Lab Hours

GYLD 2150

8 a.m. to 5 p.m. Monday through Friday

Closed on Friday July 3rd!

Special Needs

Students who need special accommodations or have special needs are invited to share these concerns or requests as soon as possible.  Requests for reasonable accommodation should be addressed to the Disability Resource Center, Goddard Health Center, 620 Elm Avenue, Suite 166, (405) 325-3852, TDD (405) 325-4173, Fax (405) 325-4491 or ods@ou.edu.