Rubric

Find Rubric
Keep in mind that 24 students have already been assessed using this rubric. Changing it will affect their evaluations.
Design Project Rubric
Design Project Rubric
Criteria Ratings Pts
Readability
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Contrast
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Proximity
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Alignment
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Repetition
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Brand elements
(Logo, colors)
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Concept
Is your idea fresh? Extendible? Effective? Appropriate for a campaign or a stand-alone ad?
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Total Points: 35.0 out of 35.0