Final Draft: Turn In Your Newsletter
- Due Nov 17, 2016 by 11:59pm
- Points 35
- Submitting a file upload
- File Types pdf
You will need to turn in an exported PDF of your document. If you don’t remember how to export to a PDF, please re-watch the Lynda.com videos Creating PDFs in InDesign Links to an external site. and Packaging your work for print Links to an external site..
Rubric
Find RubricKeep in mind that 24 students have already been assessed using this rubric. Changing it will affect their evaluations.
| Criteria | Ratings | Pts | ||||||
|---|---|---|---|---|---|---|---|---|
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Design process
Subject matter is well-researched, sketches are complete and show a variety of designs, several design solutions have been explored.
threshold:
pts
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pts
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Layout
Grids and guides have been used to create order and alignment, elements are aligned and spacing is clear.
threshold:
pts
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pts
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Color
Colors used support message of the brand, work well together and are consistent.
threshold:
pts
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pts
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Design
Format, proportion/scale, balance, contrast, harmony, focus, rhythm/continuity, unity, use of art (photograph, illustration, correct resolution), negative/white space, creativity.
threshold:
pts
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pts
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Typography
Appropriate style choices, type size, alignment, line length, leading. Legible. Appropriate for campaign.
threshold:
pts
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pts
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Concept
threshold:
pts
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pts
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Brand Identity
Brand identity such as logos and wordmarks is strong and identifiable. Design aesthetic matches the brand.
threshold:
pts
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pts
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Total Points:
35
out of 35
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