Rubric

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Keep in mind that 24 students have already been assessed using this rubric. Changing it will affect their evaluations.
Newsletter Rubric
Newsletter Rubric
Criteria Ratings Pts
Design process
Subject matter is well-researched, sketches are complete and show a variety of designs, several design solutions have been explored.
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
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Layout
Grids and guides have been used to create order and alignment, elements are aligned and spacing is clear.
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Color
Colors used support message of the brand, work well together and are consistent.
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Design
Format, proportion/scale, balance, contrast, harmony, focus, rhythm/continuity, unity, use of art (photograph, illustration, correct resolution), negative/white space, creativity.
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Typography
Appropriate style choices, type size, alignment, line length, leading. Legible. Appropriate for campaign.
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
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Concept
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Brand Identity
Brand identity such as logos and wordmarks is strong and identifiable. Design aesthetic matches the brand.
threshold: pts
5.0 pts
Full Marks
4.0 pts
Rating Description
3.0 pts
Rating Description
2.0 pts
Rating Description
1.0 pts
Rating Description
0.0 pts
No Marks
pts
5.0 pts
--
Total Points: 35.0 out of 35.0