Research: The Analysis-Synthesis Bridge Model
I want us to examine the Analysis-Synthesis Bridge model, which is a design methodology developed by Dubberly Design to communicate how their designers identity the organizations needs and move that into action to the final product. It consists of a 2x2 quadrant that looks like this:
Source: You’ll notice that the process begins in the lower left quadrant where the designer states what we explicitly know about the organization. Moving to the upper lefthand quadrant, you begin to answer more abstract questions that aren’t as concrete. As we move to the upper right hand corner, we start to interpret how we can leverage what we know to propel our design. The lower right hand quadrant is where the design begins to prototype the idea. Let’s examine how we may use this for in researching for our PR Publications.
