Direct Mailer Client Information

The client who you will be designing for is OU Recruitment Services. OU Recruitment Services strives to recruit highly qualified direct from high school and transfer students to the University of Oklahoma. Recruitment Services mission is to provide services that will help any student find post-secondary educational opportunities.  These services include, but are not limited to, helping prospective students make educated decisions through the admission, housing, scholarship, and financial aid processes.

Your objective is to create two direct mailers for OU Recruitment Services that are directed at two different stakeholders. Knowing that OU Recruitment Services aim is to recruit new students, you’ll want to be thinking about who are stakeholders that could influence a decision like that?

As mentioned above, every direct mailer needs a specific call to action. The call to action is up to you, and should be based upon the knowledge you gather about your stakeholder.