Course Syllabus

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Adam Croom

Business for Strategic Communication

Gaylord College of Journalism and Mass Communication

Office Hours: Message to Schedule

Phone: (405) 325-2960

Email: a.croom@ou.edu

Live Session:  Wednesday/11am (Central) 

Zoom link: https://oklahoma.zoom.us/j/97313589330?pwd=YjRTNWhCcWM2WFJSQTA4V2kvdkZ5dz09

For a list of course activities, scroll to the bottom of this page.

Course Prerequisites 

Permission of instructor.

Course Materials

Grades

Breakdown

  • Quizzes: 20 points each - 16 total. 300 points (30%) - lowest quiz grade is dropped from final grade, two attempts allowed per quiz
  • Executive Briefings: 50 points each - 4 total. 200 points (20%) 
  • Mid Term: 100 points (10%)
  • Final: 100 points (10%)
  • Simulation Score: 300 points (30%)

Total points: 1000

Scale

  • A: 900 - 1000 points
  • B: 800 - 899 points
  • C: 700 - 799 points
  • D: 600 - 699 points
  • F: Below 600 points

Your final grade is based off on points and not a percentage. Therefore, no grades are rounded up and no exceptions will be made. Please do not ask me to round your grade. 

Course Components

  • Students will utilize simulation software to build a startup firm. Each week is the equivalent of one financial quarter. Performance will be evaluated through a balanced scorecard. Students will receive grades based off of their performance against their peers.
  • Students will provide a quarterly executive briefing analyzing their business strategies and tactics.
  • Students will complete 16 total textbook chapter quizzes.
  • Students will complete a midterm and a final exam.

Exams

  • The midterm will cover textbook chapters 1 through 8 and the final will cover 9 through 16. Students are can use their notes and their textbook for the exam, but they are not collaborative projects and cannot be done together or with outside assistance. The exams will be a mix of multiple choice and open ended questions.

Course Policies

Communication

If you have any questions or concerns, please do not hesitate to reach out to me via the Canvas inbox or by email. Please anticipate that responding your messaging may take up to 24 hours during Monday through Friday. 

Late Policy

If a student misses an assignment (excluding exams) students can still complete the work beyond the due date but will receive a late penalty. For each day passed the due date that an assignment is turned in late, Canvas will deduct 20%. Students have four days passed the due date to receive partial credit.

UNIVERSITY OF OKLAHOMA

ACADEMIC POLICIES AND STUDENT SUPPORT

Course Catalog 

Search the OU Course Catalogue.

Student Handbook

Please familiarize yourself with the OU Student Handbook.

Online Library

Access digital materials and other resources at OU Libraries.

Academic Misconduct

In addition to the course conduct policies outlined by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook. 

It is the responsibility of each student to be familiar with the definitions, policies, and procedures concerning academic misconduct. The Student Code is available from the Office of the Vice President for Student Affairs, and is contained in the Student's Guide to Academic Integrity.

This site also defines misconduct, provides examples of prohibited conduct, and explains the sanctions available for those found guilty of misconduct.

Plagiarism 

Plagiarism is the most common form of academic misconduct at OU. There is basically no college-level assignment that can be satisfactorily completed by copying. OU's basic assumption about writing is that all written assignments show the student's own understanding in the student's own words. That means all writing assignments, in class or out, are assumed to be composed entirely of words generated (not simply found) by the student, except where words written by someone else are specifically marked as such with proper citation. Including other people's words in your paper is helpful when you do it honestly and correctly. When you don't, it's plagiarism. 

For more information about plagiarism, watch this video and then take this short course offered by University Libraries.

Reasonable Accommodation for Disabilities

The University of Oklahoma is committed to providing reasonable accommodation for all students with disabilities. Students with disabilities who require accommodations in this course should contact their professor as early in the semester as possible.

Students with disabilities must be registered with the Disability Resource Center prior to receiving accommodations in this course.

If you have a disability and you would like to make a request for reasonable accommodation, please see the Graduate Student Handbook or get in touch with the Disability Resource Center.

Adjustments for Pregnancy/Childbirth Related Issues

Should you need modifications or adjustments to your course requirements because of documented pregnancy-related or childbirth-related issues, please contact me as soon as possible to discuss your options. Generally, modifications will be made where medically necessary and similar in scope to accommodations based on temporary disability.  Learn more about the rights of pregnant and parenting students by consulting the FAQ sheets provided by the Institutional Equity Office.

Title IX Resources  

For any concerns regarding gender-based discrimination, sexual harassment, sexual misconduct, stalking, or intimate partner violence, the University offers a variety of resources, including advocates on-call 24/7, counseling services, mutual no contact orders, scheduling adjustments, and disciplinary sanctions against the perpetrator. Please contact the Sexual Misconduct Office 405-325-2215 (8-5, M-F) or OU Advocates 405-615-0013 (24/7) to learn more or to report an incident. 

Religious Holidays

It is the policy of the University to excuse absences of students that result from religious observances and to provide for the rescheduling of examinations and additional required classwork that may fall on religious holidays without penalty. It is the responsibility of the student to make alternate arrangements with the instructor at least one week prior to the actual date of the religious holiday.

Copyright Policy

It is illegal to download, upload, reproduce, or distribute any copyrighted material, in any form and in any fashion, without permission from the copyright holder or his/her authorized agent. The University of Oklahoma expects all members of its community to comply fully with federal copyright laws. If such laws appear to have been violated by any user, the university reserves the right (1) to terminate that user’s access to some or all of the university’s computer systems and information resources and (2) to take additional disciplinary actions as deemed necessary or appropriate. Repeat offenders will be sanctioned and their privileges terminated.

Registration and Withdrawal

If you choose to withdraw from this course, you must complete the appropriate University form and turn the form in before the deadline. If you stop attending the course and doing the coursework without doing the required paperwork, your grade will be calculated with missed homework and examination grades entered as zero. This could result in receiving a grade of F in the course. Deadlines are shown in the Academic Calendar, which is available from the Office of the Registrar.

Student Grievances

In addition to any policies outlined related to submitting an informal or formal grievance by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook for more information about the process of submitting a formal grievance.

 

Course Summary:

Course Summary
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