Course Syllabus
Contact Information
Adrian Fung
Associate Dean & Associate Professor
Weitzenhoffer Family College of Fine Arts
Office Hours: By appointment
Email: afung@ou.edu
Live Session: Mondays, 3:30 pm - 4:45 pm
Zoom link: https://oklahoma.zoom.us/j/94839758119?pwd=Q1lTV1hXcjBkV1VWdnJVRUtjOWxtQT09
Meeting ID: 948 3975 8119
Password: AMGT2013
Course Details
Any entrepreneurial or organizational role in the professional arts industry calls for an understanding of negotiation (advocating for an outcome with multiple parties) and marketing (advocating for one’s mission, service, or product). This course first explores the basics of negotiations (distributive and integrative bargaining) before delving into current examples in the arts industry and a portion of a class dedicated to exercising some of the negotiation skills shared in the course. This course then explores the basics of marketing (planning, implementation, analysis) as well as how these principles relate to social media (planning documents, effective tools for campaigning clear and memorable messages, etc).
Course Goals:
Learning objectives include:
1) Gaining fundamental understanding of two key concepts needed in any arts management or entrepreneurial career: negotiations and marketing.
2) Assessing and implementing current and best practices for desired outcomes for launching and sustaining projects.
Learning Outcomes:
Students should be able to:
1) Use newly acquired tools (organizing and campaign frameworks) to plan, implement, and assess messaging and marketing campaigns in multiple scenarios. This will be measured by students’ ability to write viable campaigns based on coursework and study.
2) Identify and create social media campaigns with for a variety of projects and multidisciplinary projects.
3) Advocate for one’s ideas, positions, and needs of an arts proposal/project through methods and values taught in the course. (This will be measured by classroom participation in role-playing exercises and submitted papers.)
Course Materials
Though there is no required text for the course, many readings in the course will come from the following sources, presenting reading items:
Lewicki, Roy J. et al., Essentials of Negotiation, McGraw Hill Irwin, 2011.
And other assignments from writing, archival materials, and professional publications.
Grades
Breakdown
| Activity | Description | Points |
|---|---|---|
| Mini Presentation | An early and quick "deep dive" presenting an original idea within the strategic frameworks shared in class. | 50 |
| Reaction Paper | A reaction paper to an assigned reading from "Essentials of Negotiation". Excerpt of text provided by instructor. | 50 |
| Negotiations Quiz | A quiz assessing your understanding of negotiation processes, concepts, and terminology. | 10 |
| Self Reflection Paper (Negotiations) | A written assignment assessing your learning and experiences through in-class exercises and appraising one's strengths, weaknesses, areas for improvement, and detailed plans to achieve this improvement. | 100 |
| Marketing Quiz | This is a quiz based on class materials centering on marketing principles covered in class. | 15 |
| Final Project and Presentation | The final project and presentation will have students bring together all marketing class materials on a career idea/aspiration identified at the beginning of class. There is also an alternative scenario for the marketing assignment should the career idea/aspiration be incongruent, unruly, or untenable. | 200 |
| Graded Discussion and Participation | 75 | |
| Total | 500 |
Scale
450 to 500 = A
400 to 449 = B
350 to 399 = C
300 to 349 = D
Below 300 = F
Course Policies
Communication
Email is the primary mode of communication. Canvas messages go directly to my email. In all assignments, you will be asked to email as well as upload to Canvas. This is to address any discrepancies with technological issues that may arise with Canvas uploads, etc.
Late Policy
The instructor will accept late work on assignments with a 10% deduction per day. An assignment is deemed from the minute after the due date and time. (Example: If an assignment is due at 1:00 pm, submission at 1:01 pm garners the daily deduction.)
Late and absence for class will need to have 24-hour notice and may garner a deduction if a reasonable alternative (which allowed for class attendance) could have been reached.
For COVID-related concerns, please refer to heading "COVID Considerations" below.
Other Important Notes
Quizzes: Several quizzes may be offered and will cover the course readings and/or assignments. These will be unannounced and will occur randomly throughout the semester.
Portfolio: This means only that you should be keeping current with all materials and retain the information from the beginning of class to the end. The materials you learn will be cumulatively evaluated in a natural growth to the final presentation.
Graded Discussion: Your attentiveness and contributions in class will be graded and you will be provided mid-course assessment in case you are unaware or unhappy with your graded progress in this area. The types of questions and contributions that are deemed helpful to the learning of yourself and your peers will be discussed further in class, but good discussion can be led by: exploratory questions (probing facts and basic knowledge); challenge questions (probe assumptions and conclusions); relational questions (ex. “What comparisons are there to other themes and issues?”).
Source: Davis, B. G. (1993) Tools for Teaching. San Francisco: Jossey-Bass.
Deductions: Points may be deducted from your course grade as follows:
Class Attendance Penalty Points: Attendance will be taken during the semester and, in the unilateral decision of the instructor, should your attendance be an interference to your learning, points will be deducted from your final grade.
Deadline Penalty Points: Except for documented absences or by prior arrangement, no late submissions will be accepted for any reason (e.g., road traffic, a late bus, no internet connection, computer crashes, problems with Canvas, etc.) resulting in a full forfeiture of all points. If you miss a checkpoint or deadline on any project involving a group or team, these penalty points will be deducted from each team member’s grade -- at a minimum 10%.
Course Policies
If you have not done so already, please familiarize yourself with OU’s Academic Policies. What follows are the rules of the course and will be applied uniformly to every student without exception.
Course Grade Policy: Final letter grades are determined by the total points earned, not the percentage.
Changes:
The instructor reserves the right to alter any part of the syllabus/schedule as necessary to meet the needs of this class. Any such changes will be announced in class and on Canvas.
Communication:
Email, Canvas, and in-class announcements will communicate all necessary information. If you do not check your OU email account each day, you should forward your email to the address that you do check daily.
Class Behavior: http://judicial.ou.edu/content/view/15/22/: Students and faculty each have responsibility for maintaining an appropriate learning environment. Students who fail to adhere to the established code of conduct may be subject to disciplinary action. Faculty have the professional responsibility to set reasonable standards and behavioral expectations for their classroom and the obligation to take the appropriate course of action when student behavior substantially interferes with the ability of a faculty member to teach or the ability of other students to learn. Such behaviors can include:
- Excessive and visible yawning
- Making loud and distracting noises
- Repeatedly answering cellular phones or allowing text messages to “beep”
- Exhibiting erratic, irrational behavior
- Persisting in speaking without being recognized
- Behavior that distracts the class from the subject matter or discussion
- Refusal to comply with faculty direction
- Repeatedly leaving and entering the classroom during class without authorization
- Making physical or verbal threats to the faculty member or fellow classmates
COVID Considerations
A temporary university policy has been established to protect the OU community by ensuring that students who are ill or required to isolate feel encouraged to remain at home. Missing a class session or other class activity due to illness or isolation will not result in a penalty for the absence, and the student will not be asked to provide formal documentation from a healthcare provider to excuse the absence. This policy is based on all students and faculty adhering to the principles of integrity, honesty, and concern for others.
Students who are experiencing symptoms of COVID-19, including cough, fever, shortness of breath, muscle pain, headache, chills, sore throat, loss of taste or smell, congestion or runny nose, nausea or vomiting, or diarrhea or who have been in close contact with others who have symptoms should:
- Remain at home to protect others
- Ensure that any needed screening has been conducted (COVID-19 Screening and Reporting Tool) and any needed treatment obtained
- Contact the instructor prior to absence or inability to participate, if possible, and provide an honest report of the reason for which you cannot attend class or complete a course activity
- Continue to complete coursework to the extent possible, using Canvas, zoom, and other online tools
- Submit assignments electronically to the extent possible and as directed by the instructor
- Communicate with the instructor to arrange modifications to deadlines or work requirements or reschedule exams or other important course activities, when it is necessary
University Academic Policies and Student Support
Course Catalog
Search the OU Course Catalogue.
Student Handbook
Please familiarize yourself with the OU Student Handbook.
Online Library
Access digital materials and other resources at OU Libraries.
Academic Misconduct
In addition to the course conduct policies outlined by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook.
It is the responsibility of each student to be familiar with the definitions, policies, and procedures concerning academic misconduct. The Student Code is available from the Office of the Vice President for Student Affairs, and is contained in the Student's Guide to Academic Integrity.
This site also defines misconduct, provides examples of prohibited conduct, and explains the sanctions available for those found guilty of misconduct.
Plagiarism
Plagiarism is the most common form of academic misconduct at OU. There is basically no college-level assignment that can be satisfactorily completed by copying. OU's basic assumption about writing is that all written assignments show the student's own understanding in the student's own words. That means all writing assignments, in class or out, are assumed to be composed entirely of words generated (not simply found) by the student, except where words written by someone else are specifically marked as such with proper citation. Including other people's words in your paper is helpful when you do it honestly and correctly. When you don't, it's plagiarism.
For more information about plagiarism, watch this video and then take this short course offered by University Libraries.
Reasonable Accommodation for Disabilities
The University of Oklahoma is committed to providing reasonable accommodation for all students with disabilities. Students with disabilities who require accommodations in this course should contact their professor as early in the semester as possible.
Students with disabilities must be registered with the Disability Resource Center prior to receiving accommodations in this course.
If you have a disability and you would like to make a request for reasonable accommodation, please see the Graduate Student Handbook or get in touch with the Accessibility and Disability Resource Center.
Adjustments for Pregnancy/Childbirth Related Issues
Should you need modifications or adjustments to your course requirements because of documented pregnancy-related or childbirth-related issues, please contact me as soon as possible to discuss your options. Generally, modifications will be made where medically necessary and similar in scope to accommodations based on temporary disability. Learn more about the rights of pregnant and parenting students by consulting the FAQ sheets provided by the Institutional Equity Office.
Title IX Resources
For any concerns regarding gender-based discrimination, sexual harassment, sexual misconduct, stalking, or intimate partner violence, the University offers a variety of resources, including advocates on-call 24/7, counseling services, mutual no contact orders, scheduling adjustments, and disciplinary sanctions against the perpetrator. Please contact the Sexual Misconduct Office at 405-325-2215 (8-5, M-F) or OU Advocates at 405-615-0013 (24/7) to learn more or to report an incident.
Religious Holidays
It is the policy of the University to excuse absences of students that result from religious observances and to provide for the rescheduling of examinations and additional required classwork that may fall on religious holidays without penalty. It is the responsibility of the student to make alternate arrangements with the instructor at least one week prior to the actual date of the religious holiday.
Copyright Policy
It is illegal to download, upload, reproduce, or distribute any copyrighted material, in any form and in any fashion, without permission from the copyright holder or his/her authorized agent. The University of Oklahoma expects all members of its community to comply fully with federal copyright laws. If such laws appear to have been violated by any user, the university reserves the right (1) to terminate that user’s access to some or all of the university’s computer systems and information resources and (2) to take additional disciplinary actions as deemed necessary or appropriate. Repeat offenders will be sanctioned and their privileges terminated.
Registration and Withdrawal
If you choose to withdraw from this course, you must complete the appropriate University form and turn the form in before the deadline. If you stop attending the course and doing the coursework without doing the required paperwork, your grade will be calculated with missed homework and examination grades entered as zero. This could result in receiving a grade of F in the course. Deadlines are shown in the Academic Calendar, which is available from the Office of the Registrar.
Student Grievances
In addition to any policies outlined related to submitting an informal or formal grievance by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook for more information about the process of submitting a formal grievance.
Course Summary:
| Date | Details | Due |
|---|---|---|