Course Syllabus
Contact Information
Course Details
For a list of course activities, scroll to the bottom of this page.
Course Prerequisites
This course covers marketing topics relevant to MBAs but is appropriate for students with backgrounds from diverse majors. From an organizational perspective, marketing managers develop and implement marketing strategies, but managers in other functional areas (e.g., accounting, finance, H.R., supply chain, I.T., operations, etc.) need to understand how marketing strategies impact their own operations. Organizations need to generate sufficient revenues to cover costs and generate profits. Revenues are generated through sales to customers. Sales are generated by satisfying customer needs and wants. Satisfaction of customer needs and wants is the primary focus of marketing strategies. Managers from all functional areas need to understand how their efforts contribute to the generation of revenues by facilitating the effective and efficient implementation of marketing strategies.
Course Materials
- Marshall, Greg W. & Johnston, Mark W. (2019) Marketing Management, 3rd edition. ISBN: 9781259637155.
- Harvard Business Publishing Coursepack for MKT 5402
- Available as individual cases (required material) for MKT 5402 from Soonerbooks or https://hbsp.harvard.edu/import/879643
Grades
Breakdown
| Activity | Description | Points |
|---|---|---|
| Participation | Students will submit case study question drafts and peer evaluations in each module | 20% |
| Case Studies | Students will complete case study questions and submit them as a group (best 5 out of 6 graded) | 50% |
| Exam 1 (Midterm) | Students will complete case study questions and submit them as a group | 15% |
| Exam 2 (Final) | Students will complete case study questions and submit them as a group | 15% |
| Total | 100% |
Scale
| Percentage | Letter Grade |
|---|---|
| 90–100% | A |
| 80–89% | B |
| 70–79% | C |
| 60–69% | D |
| Below 60% | F |
Course Components
Participation
Your participation in this class will be measured in two ways:
- Case study questions draft: Prior to the Live Session each week, you will be responsible for reading the case(s) assigned, answering the questions provided, and individually submitting draft answers to the questions.
- Peer Feedback form: To ensure all group members are actively participating each week, I have provided a peer feedback form that you will complete and turn in by the end of the week (Sundays, 11:59 pm). This peer feedback will evaluate your contribution to the final submission of your group's answers to the week's case study questions.
Group Case Study Questions
You will be required to answer questions related to the focal case(s) for the week. These questions will also serve multiple purposes at once:
- Providing instantaneous feedback on how well you are prepared on the facts of the case
- Giving feedback on how well you can make the connections between the chapter material and the issues raised in the cases
- Setting the agenda for class conversation
Canvas Case Questions. During class, based on your individual preparation of the material and draft answers to case questions you will discuss the week's questions in small groups using Zoom breakout rooms. By the end of the teaching week, every group will be required to submit final answers to the case questions on Canvas.
Exams
You will have two exams in this course: the midterm and the final exam. Each is worth 15% of your grade. Both exams will be completed in groups. They will comprise of a case study and questions.
Questions will be based on material from the text and the case provided. Please note, the objective of the exams is to evaluate your understanding of the course material. Understanding is not simply reproduction. Exam questions will challenge you to apply your knowledge of the relevant concepts.
Course Policies
Communication
Email is the best way to reach me. If you have a matter you would prefer to discuss virtually, please email me to set up a time to meet via Zoom. Monday-Fridays you can expect a response within 24 hours, however, on weekends and holidays response time will take longer.
Late Policy
Late work is not accepted. Please refer to the Course Summary for due dates and expectations.
University Academic Policies and Student Support
Course Catalog
Search the OU Course Catalog.
Student Handbook
Please familiarize yourself with the OU Student Handbook.
Online Library
Access digital materials and other resources at OU Libraries.
Academic Misconduct
In addition to the course conduct policies outlined by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook.
It is the responsibility of each student to be familiar with the definitions, policies, and procedures concerning academic misconduct. The Student Code is available from the Office of the Vice President for Student Affairs, and is contained in the Student's Guide to Academic Integrity.
This site also defines misconduct, provides examples of prohibited conduct, and explains the sanctions available for those found guilty of misconduct.
Plagiarism
Plagiarism is the most common form of academic misconduct at OU. There is basically no college-level assignment that can be satisfactorily completed by copying. OU's basic assumption about writing is that all written assignments show the student's own understanding in the student's own words. That means all writing assignments, in class or out, are assumed to be composed entirely of words generated (not simply found) by the student, except where words written by someone else are specifically marked as such with proper citation. Including other people's words in your paper is helpful when you do it honestly and correctly. When you don't, it's plagiarism.
For more information about plagiarism, watch this video and then take this short course offered by University Libraries.
Diversity Statement
The University of Oklahoma is committed to achieving a diverse, equitable, and inclusive university community by embracing each person's unique contributions, background and perspective. The University of Oklahoma recognizes that fostering an inclusive environment for all, with particular attention to the needs of historically marginalized populations, is vital to the pursuit of excellence in all aspects of our institutional mission. This enhances the OU experience for all students, faculty and staff and for the communities we engage.
Land Acknowledgement
Long before the University of Oklahoma was established, the land on which the University now resides was the traditional home of the “Hasinais” Caddo Nation and “Kirikirʔi:s” Wichita & Affiliated Tribes.
We acknowledge this territory once also served as a hunting ground, trade exchange point, and migration route for the Apache, Comanche, Kiowa and Osage nations. Today, 39 tribal nations dwell in the state of Oklahoma as a result of settler and colonial policies that were designed to assimilate Native people.
The University of Oklahoma recognizes the historical connection our university has with its indigenous community. We acknowledge, honor and respect the diverse Indigenous peoples connected to this land. We fully recognize, support and advocate for the sovereign rights of all of Oklahoma’s 39 tribal nations. This acknowledgment is aligned with our university’s core value of creating a diverse and inclusive community. It is an institutional responsibility to recognize and acknowledge the people, culture and history that make up our entire OU Community.
Non-Discrimination Policy
The University does not discriminate or permit discrimination by any member of its community against any individual based on the individual’s race, color, religion, political beliefs, national origin, age (40 or older), sex, sexual orientation, genetic information, gender identity, gender expression, disability, or veteran status in matters of admissions, employment, financial aid, housing, services in educational programs or activities, or health care services that the University operates or provides. For more information, please contact the Institutional Equity Office.
Reasonable Accommodation for Disabilities
The University of Oklahoma is committed to providing reasonable accommodation for all students with disabilities. Students with disabilities who require accommodations in this course should contact their professor as early in the semester as possible.
Students with disabilities must be registered with the Accessibility and Disability Resource Center prior to receiving accommodations in this course.
If you have a disability and you would like to make a request for reasonable accommodation, please see the Graduate Student Handbook or get in touch with the Accessibility and Disability Resource Center.
Adjustments for Pregnancy/Childbirth Related Issues
Should you need modifications or adjustments to your course requirements because of documented pregnancy-related or childbirth-related issues, please contact me as soon as possible to discuss your options. Generally, modifications will be made where medically necessary and similar in scope to accommodations based on temporary disability. Learn more about the rights of pregnant and parenting students by consulting the FAQ sheets provided by the Institutional Equity Office.
Title IX Resources
For any concerns regarding gender-based discrimination, sexual harassment, sexual misconduct, stalking, or intimate partner violence, the University offers a variety of resources, including advocates on-call 24/7, counseling services, mutual no contact orders, scheduling adjustments and disciplinary sanctions against the perpetrator. Please contact the Title IX Office at 405-325-2215 (8–5, M–F) or OU Advocates at 405-615-0013 (24/7) to learn more or to report an incident. Also, please be advised that a professor/GA/TA is required to report instances of sexual harassment, sexual assault, or discrimination to the Sexual Misconduct Office.
Religious Holidays
It is the policy of the University to excuse absences of students that result from religious observances and to provide without penalty for the rescheduling of examinations and additional required classwork that may fall on religious holidays. It is the responsibility of the student to make alternate arrangements with the instructor at least one week prior to the actual date of the religious holiday.
Student Grievances
In addition to any policies outlined related to submitting an informal or formal grievance by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook for more information about the process of submitting a formal grievance.
Copyright Policy
It is illegal to download, upload, reproduce, or distribute any copyrighted material, in any form and in any fashion, without permission from the copyright holder or their authorized agent. The University of Oklahoma expects all members of its community to comply fully with federal copyright laws. If such laws appear to have been violated by any user, the university reserves the right (1) to terminate that user's access to some or all of the university's computer systems and information resources and (2) to take additional disciplinary actions as deemed necessary or appropriate. Repeat offenders will be sanctioned and their privileges terminated.
Registration and Withdrawal
If you choose to withdraw from this course, you must complete the appropriate University form and turn the form in before the deadline. If you stop attending the course and doing the coursework without doing the required paperwork, your grade will be calculated with missed homework and examination grades entered as zero. This could result in receiving a grade of F in the course. Deadlines are shown in the Academic Calendar, which is available from the Office of the Registrar.
Course Summary:
| Date | Details | Due |
|---|---|---|