Course Modules: JMC-5343-997

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START HERE: Course Overview START HERE: Course Overview 1

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RESOURCES: Course Materials RESOURCES: Course Materials 2

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How to Be Successful in This Course How to Be Successful in This Course 3

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Technical Support Technical Support 4

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Quiz

Academic Integrity Pledge: Academic Integrity at OU Academic Integrity Pledge: Academic Integrity at OU 5

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RESOURCES: What Makes A Good Discussion Post RESOURCES: What Makes A Good Discussion Post 6

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Page

RESOURCES: Library & Writing Resources RESOURCES: Library & Writing Resources 7

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Discussion Topic

DISCUSSION A: Experiences and Expectations DISCUSSION A: Experiences and Expectations 8

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Discussion Topic

DISCUSSION B: Course Help Board DISCUSSION B: Course Help Board 9

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Presentation Assignment

Presentation Assignment Presentation Assignment

Assignment

Live Session Presentation Live Session Presentation 25 1

assignment 4073840 1

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Module 1: Overview of Digital Strategic Communication

Module 1: Overview of Digital Strategic Communication Module 1: Overview of Digital Strategic Communication

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INTRODUCTION: Overview of Digital Strategic Communication INTRODUCTION: Overview of Digital Strategic Communication 1

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Page

RESOURCES: Overview of Digital Strategic Communication RESOURCES: Overview of Digital Strategic Communication 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Overview of Digital Strategic Communication LECTURE: Overview of Digital Strategic Communication 3

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Discussion Topic

DISCUSSION 1: Overview of Digital Strategic Communication DISCUSSION 1: Overview of Digital Strategic Communication 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 1: Overview of Digital Strategic Communication QUIZ 1: Overview of Digital Strategic Communication 10 5

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Assignment

LIVE SESSION: Week 1 (Wed. Jan 19) LIVE SESSION: Week 1 (Wed. Jan 19) 10 6

assignment 4024436 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 2: Customer Journey & Experience Marketing

Module 2: Customer Journey & Experience Marketing Module 2: Customer Journey & Experience Marketing

Page

INTRODUCTION: Customer Journey & Experience Marketing INTRODUCTION: Customer Journey & Experience Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Customer Journey & Experience Marketing RESOURCES: Customer Journey & Experience Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Customer Journey & Experience Marketing LECTURE: Customer Journey & Experience Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 2a: Questions from Presenter A - Trevor Hughes/AccorHotels DISCUSSION 2a: Questions from Presenter A - Trevor Hughes/AccorHotels 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 2b: Questions from Presenter B - Jennifer Walters/Adobe DISCUSSION 2b: Questions from Presenter B - Jennifer Walters/Adobe 10 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 2c: Questions from Presenter C - Joey Farque/Jaguar Land Rover DISCUSSION 2c: Questions from Presenter C - Joey Farque/Jaguar Land Rover 10 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 2: Customer Journey & Experience Marketing QUIZ 2: Customer Journey & Experience Marketing 10 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 2 (Wed. Jan. 26) LIVE SESSION: Week 2 (Wed. Jan. 26) 10 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 3: Structure of Digital Advertising and PR

Module 3: Structure of Digital Advertising and PR Module 3: Structure of Digital Advertising and PR

Page

INTRODUCTION: Structure of Digital Advertising and PR INTRODUCTION: Structure of Digital Advertising and PR 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Structure of Digital Advertising and PR RESOURCES: Structure of Digital Advertising and PR 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Structure of Digital Advertising and PR LECTURE: Structure of Digital Advertising and PR 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3a: Questions from Presenter A - Jacalyn Lawton / Dialogic communication and thought leadership DISCUSSION 3a: Questions from Presenter A - Jacalyn Lawton / Dialogic communication and thought leadership 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3b: Questions from Presenter B - Seymour Battle/Choosing and evaluating digital & online media DISCUSSION 3b: Questions from Presenter B - Seymour Battle/Choosing and evaluating digital & online media 10 5

discussion_topic 4073809 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3c: Questions from Presenter C - Jimmy Epperson/Toward a dialogic theory of PR DISCUSSION 3c: Questions from Presenter C - Jimmy Epperson/Toward a dialogic theory of PR 10 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3d: Questions from Presenter D - Destiny Darby/How does interactivity persuade? DISCUSSION 3d: Questions from Presenter D - Destiny Darby/How does interactivity persuade? 10 7

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 3: Structure of Digital Advertising and PR QUIZ 3: Structure of Digital Advertising and PR 5 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 3 (Wed. Feb. 2) LIVE SESSION: Week 3 (Wed. Feb. 2) 10 9

assignment 4073813 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

SURVEY: Please take a moment to complete this 1 minute anonymous survey to help us improve this course. SURVEY: Please take a moment to complete this 1 minute anonymous survey to help us improve this course. 10

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Module 4: Internet & Mobile Marketing

Module 4: Internet & Mobile Marketing Module 4: Internet & Mobile Marketing

Page

INTRODUCTION: Internet & Mobile Marketing INTRODUCTION: Internet & Mobile Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Internet & Mobile Marketing RESOURCES: Internet & Mobile Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Internet & Mobile Marketing LECTURE: Internet & Mobile Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4a: Questions from Presenter A - Denise Chambers / Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community DISCUSSION 4a: Questions from Presenter A - Denise Chambers / Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community 10 4

discussion_topic 4104039 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4b: Questions from Presenter B - Edgar Arias / Arist: Learning Bit by Bit DISCUSSION 4b: Questions from Presenter B - Edgar Arias / Arist: Learning Bit by Bit 10 5

discussion_topic 4104040 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4c: Questions from Presenter C - Darcy Stephens / TikTok in 2020: Super App or Supernova DISCUSSION 4c: Questions from Presenter C - Darcy Stephens / TikTok in 2020: Super App or Supernova 10 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 4: Internet & Mobile Marketing QUIZ 4: Internet & Mobile Marketing 10 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 4 (Wed. Feb. 9) LIVE SESSION: Week 4 (Wed. Feb. 9) 10 9

assignment 4104044 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Page

INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 3

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Discussion Topic

DISCUSSION 5a: Questions from Presenter A - DeVonte' Martin / Social Media Influencers in Strat Comm-Conceptual Framework DISCUSSION 5a: Questions from Presenter A - DeVonte' Martin / Social Media Influencers in Strat Comm-Conceptual Framework 10 4

discussion_topic 4109381 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5b: Questions from Presenter B - Garrett Powders / WOM for movies DISCUSSION 5b: Questions from Presenter B - Garrett Powders / WOM for movies 10 5

discussion_topic 4109382 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5c: Questions from Presenter C - Maria Cardenas/Key image attributes to elicit likes & comments on IG DISCUSSION 5c: Questions from Presenter C - Maria Cardenas/Key image attributes to elicit likes & comments on IG 10 6

discussion_topic 4109383 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5d: Questions from Presenter D - Amber Campbell/Exploring why content goes viral on Twitter DISCUSSION 5d: Questions from Presenter D - Amber Campbell/Exploring why content goes viral on Twitter 10 7

discussion_topic 4109384 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 5 8

quiz 4109385 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 5 (Feb. 16) LIVE SESSION: Week 5 (Feb. 16) 10 9

assignment 4109386 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Page

INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising 1

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Page

RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6a: Questions from Presenter A - Heather Threatt / Predicting Consumer Avoidance of Native Advertising on Social Networking Sites DISCUSSION 6a: Questions from Presenter A - Heather Threatt / Predicting Consumer Avoidance of Native Advertising on Social Networking Sites 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6b: Questions from Presenter B - Ryan Haecker/Editorial content in native advertising DISCUSSION 6b: Questions from Presenter B - Ryan Haecker/Editorial content in native advertising 10 5

discussion_topic 4109391 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6c: Questions from Presenter C - Angelica Yaghoubi / Interplay of content type and product type in the consumer response to native advertising in social media DISCUSSION 6c: Questions from Presenter C - Angelica Yaghoubi / Interplay of content type and product type in the consumer response to native advertising in social media 10 6

discussion_topic 4109392 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6d: Questions from Presenter D - Haleigh Garrett/Content is king but who is the king of kings? DISCUSSION 6d: Questions from Presenter D - Haleigh Garrett/Content is king but who is the king of kings? 10 7

discussion_topic 4109393 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6e: Questions from Presenter E - Jaycee Wallace/Effects of disclosure position and language DISCUSSION 6e: Questions from Presenter E - Jaycee Wallace/Effects of disclosure position and language 10 8

discussion_topic 4126208 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising 5 9

quiz 4109394 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 6 LIVE SESSION: Week 6 10 10

assignment 4109395 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 7: Augmented Reality / Virtual Reality

Module 7: Augmented Reality / Virtual Reality Module 7: Augmented Reality / Virtual Reality

Page

INTRODUCTION: Augmented Reality / Virtual Reality INTRODUCTION: Augmented Reality / Virtual Reality 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Augmented Reality / Virtual Reality RESOURCES: Augmented Reality / Virtual Reality 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Augmented Reality / Virtual Reality LECTURE: Augmented Reality / Virtual Reality 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7a: Questions from Presenter A - Alice Canada/Apple bets on AR DISCUSSION 7a: Questions from Presenter A - Alice Canada/Apple bets on AR 10 4

discussion_topic 4135839 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7b: Questions from Presenter B - Fawn Hardiman/Extended Reality Extends Into Enterprise DISCUSSION 7b: Questions from Presenter B - Fawn Hardiman/Extended Reality Extends Into Enterprise 10 5

discussion_topic 4135840 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 7: Augmented Reality / Virtual Reality QUIZ 7: Augmented Reality / Virtual Reality 5 8

quiz 4135843 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 7 LIVE SESSION: Week 7 10 9

assignment 4135844 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 8: Mid-Term Exam

Module 8: Mid-Term Exam Module 8: Mid-Term Exam

Page

INTRODUCTION: Mid-Term Exam INTRODUCTION: Mid-Term Exam 1

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Assignment

Mid-Term Exam Mid-Term Exam 60 2

assignment 4135846 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 9: Subscription Economy and OTT

Module 9: Subscription Economy and OTT Module 9: Subscription Economy and OTT

Page

INTRODUCTION: Subscription Economy and OTT INTRODUCTION: Subscription Economy and OTT 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Subscription Economy and OTT RESOURCES: Subscription Economy and OTT 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Subscription Economy and OTT LECTURE: Subscription Economy and OTT 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9a: Questions from Presenter A - Taylor Adams / Ascarza (2021), Melissa Wood (QUESTIONS POSTED) DISCUSSION 9a: Questions from Presenter A - Taylor Adams / Ascarza (2021), Melissa Wood (QUESTIONS POSTED) 10 4

discussion_topic 4161030 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9b: Questions from Presenter B - Jay Gumm / Burgleman, et al. (2018), Zuora DISCUSSION 9b: Questions from Presenter B - Jay Gumm / Burgleman, et al. (2018), Zuora 10 5

discussion_topic 4161031 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9c: Questions from Presenter C - Miranda Davis / MoviePass: Disruption Through Subscription DISCUSSION 9c: Questions from Presenter C - Miranda Davis / MoviePass: Disruption Through Subscription 10 6

discussion_topic 4161032 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 9: Subscription Economy and OTT QUIZ 9: Subscription Economy and OTT 5 8

quiz 4161034 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 9 (Wed. March 23) LIVE SESSION: Week 9 (Wed. March 23) 10 9

assignment 4161035 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 10: Digital Comm. Effectiveness / User Analytics

Module 10: Digital Comm. Effectiveness / User Analytics Module 10: Digital Comm. Effectiveness / User Analytics

Page

INTRODUCTION: Digital Comm. Effectiveness / User Analytics INTRODUCTION: Digital Comm. Effectiveness / User Analytics 1

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Page

RESOURCES: Digital Comm. Effectiveness / User Analytics RESOURCES: Digital Comm. Effectiveness / User Analytics 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Digital Comm. Effectiveness / User Analytics LECTURE: Digital Comm. Effectiveness / User Analytics 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10a: Questions from Presenter A - Tania Soh/Duncan (2010), Using web analytics to measure impact of earned online media... DISCUSSION 10a: Questions from Presenter A - Tania Soh/Duncan (2010), Using web analytics to measure impact of earned online media... 10 4

discussion_topic 4161039 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10b: Questions from Presenter B - Cindy Pippin/Evans (2020) How to calculate ROI in digital marketing DISCUSSION 10b: Questions from Presenter B - Cindy Pippin/Evans (2020) How to calculate ROI in digital marketing 10 5

discussion_topic 4161040 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10c: Questions from Presenter C - Nathan Miles/Oh, et al. (2015), social media analytics...Super Bowl DISCUSSION 10c: Questions from Presenter C - Nathan Miles/Oh, et al. (2015), social media analytics...Super Bowl 10 6

discussion_topic 4161041 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10d: Questions from Presenter D - Gloria Farmer/Tam & Kim (2019) Social media analytics and how they support company PR DISCUSSION 10d: Questions from Presenter D - Gloria Farmer/Tam & Kim (2019) Social media analytics and how they support company PR 10 7

discussion_topic 4161042 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 10: Digital Comm. Effectiveness / User Analytics QUIZ 10: Digital Comm. Effectiveness / User Analytics 5 8

quiz 4161043 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 10 (Wed. Mar. 30) LIVE SESSION: Week 10 (Wed. Mar. 30) 10 9

assignment 4161044 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 11: Targeting and Personalization

Module 11: Targeting and Personalization Module 11: Targeting and Personalization

Page

INTRODUCTION: Targeting and Personalization INTRODUCTION: Targeting and Personalization 1

wiki_page 4163639 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Targeting and Personalization RESOURCES: Targeting and Personalization 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Targeting and Personalization LECTURE: Targeting and Personalization 3

wiki_page 4163641 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11a: Questions from Presenter A - Ashley Liles/Bleier & Eisenbeiss (2015), The Importance of Trust for Personalized Online Advertising DISCUSSION 11a: Questions from Presenter A - Ashley Liles/Bleier & Eisenbeiss (2015), The Importance of Trust for Personalized Online Advertising 10 4

discussion_topic 4163642 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11b: Questions from Presenter B - Engagement per Calder and Malthouse (OPTIONAL) DISCUSSION 11b: Questions from Presenter B - Engagement per Calder and Malthouse (OPTIONAL) 10 5

discussion_topic 4163643 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11c: Questions from Presenter C - Randi Haley / Online Display Advertising: Targeting and Obtrusiveness DISCUSSION 11c: Questions from Presenter C - Randi Haley / Online Display Advertising: Targeting and Obtrusiveness 10 6

discussion_topic 4163644 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11d: Questions from Presenter D - Nicole Anderson/Lambrecht & Tucker (2013), When Does Retargeting Work? Information Specificity in Online Advertising DISCUSSION 11d: Questions from Presenter D - Nicole Anderson/Lambrecht & Tucker (2013), When Does Retargeting Work? Information Specificity in Online Advertising 10 7

discussion_topic 4163645 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 11: Targeting and Personalization QUIZ 11: Targeting and Personalization 5 8

quiz 4163646 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 11 (April 6) LIVE SESSION: Week 11 (April 6) 10 9

assignment 4163647 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT: Final Project Proposal ASSIGNMENT: Final Project Proposal 10 10

assignment 4163648 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 12: Big Data Marketing / Privacy

Module 12: Big Data Marketing / Privacy Module 12: Big Data Marketing / Privacy

Page

INTRODUCTION: Big Data Marketing / Privacy INTRODUCTION: Big Data Marketing / Privacy 1

wiki_page 4163649 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Big Data Marketing / Privacy RESOURCES: Big Data Marketing / Privacy 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Big Data Marketing / Privacy LECTURE: Big Data Marketing / Privacy 3

wiki_page 4163651 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12a: Questions from Presenter A - Emily Taylor/Fulgoni (2013), Big Data, Friend or Foe... DISCUSSION 12a: Questions from Presenter A - Emily Taylor/Fulgoni (2013), Big Data, Friend or Foe... 10 4

discussion_topic 4163652 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12b: Questions from Presenter B - Kaden Wimmer/Mathouse & Li (2017), Opportunities and pitfalls... DISCUSSION 12b: Questions from Presenter B - Kaden Wimmer/Mathouse & Li (2017), Opportunities and pitfalls... 10 5

discussion_topic 4163653 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12c: Questions from Presenter C (OPTIONAL) Wiencierz & Röttger. (2019). Big Data in Public Relations: A Conceptual Framework DISCUSSION 12c: Questions from Presenter C (OPTIONAL) Wiencierz & Röttger. (2019). Big Data in Public Relations: A Conceptual Framework 10 6

discussion_topic 4163654 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 12: Big Data Marketing / Privacy QUIZ 12: Big Data Marketing / Privacy 5 8

quiz 4163656 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 12 (Wed. April 13) LIVE SESSION: Week 12 (Wed. April 13) 10 9

assignment 4163657 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 13 : AI and Machine Learning

Module 13 : AI and Machine Learning Module 13 : AI and Machine Learning

Page

INTRODUCTION: AI and Machine Learning INTRODUCTION: AI and Machine Learning 1

wiki_page 4191599 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: AI and Machine Learning RESOURCES: AI and Machine Learning 2

wiki_page 4191600 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: AI and Machine Learning LECTURE: AI and Machine Learning 3

wiki_page 4191601 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13a: Questions from Presenter A - Daisey Creager / Walker (2019), Alexa: A Pandora's Box of Risks (OPTIONAL) DISCUSSION 13a: Questions from Presenter A - Daisey Creager / Walker (2019), Alexa: A Pandora's Box of Risks (OPTIONAL) 10 4

discussion_topic 4191602 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13b: Questions from Presenter B - Jacqueline Davis/Davis, Yang, & Vo (2019), TikTok's AI Strategy DISCUSSION 13b: Questions from Presenter B - Jacqueline Davis/Davis, Yang, & Vo (2019), TikTok's AI Strategy 10 5

discussion_topic 4191603 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13c: Questions from Presenter C - Jenyann Roig/Youngdahl & Hunsaker (2018), Coda Coffee and Bext360 Supply Chain DISCUSSION 13c: Questions from Presenter C - Jenyann Roig/Youngdahl & Hunsaker (2018), Coda Coffee and Bext360 Supply Chain 10 6

discussion_topic 4191604 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 13: AI and Machine Learning QUIZ 13: AI and Machine Learning 5 8

quiz 4191606 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 13 (April 20) LIVE SESSION: Week 13 (April 20) 10 9

assignment 4191607 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 14: Corporate Social Responsibility in the Digital Era

Module 14: Corporate Social Responsibility in the Digital Era Module 14: Corporate Social Responsibility in the Digital Era

Page

INTRODUCTION: Corporate Social Responsibility in the Digital Era INTRODUCTION: Corporate Social Responsibility in the Digital Era 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Corporate Social Responsibility in the Digital Era RESOURCES: Corporate Social Responsibility in the Digital Era 2

wiki_page 4200883 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Corporate Social Responsibility in the Digital Era LECTURE: Corporate Social Responsibility in the Digital Era 3

wiki_page 4200884 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14a: Questions from Presenter A - Beanie Montoya / Avery & Pauwels (2018), Brand Activism: Nike and Colin Kaepernick DISCUSSION 14a: Questions from Presenter A - Beanie Montoya / Avery & Pauwels (2018), Brand Activism: Nike and Colin Kaepernick 10 4

discussion_topic 4200885 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14b: Questions from Presenter B - Masala Thomas / Hoffman (2021), Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice DISCUSSION 14b: Questions from Presenter B - Masala Thomas / Hoffman (2021), Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice 10 5

discussion_topic 4200886 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14c: Questions from Presenter C - Joshua Midgley / Muro (2021), Shake Shack: Can an Enlightened Burger Company Steer Away from Beef? DISCUSSION 14c: Questions from Presenter C - Joshua Midgley / Muro (2021), Shake Shack: Can an Enlightened Burger Company Steer Away from Beef? 10 6

discussion_topic 4200887 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 14: Corporate Social Responsibility in the Digital Era QUIZ 14: Corporate Social Responsibility in the Digital Era 6 8

quiz 4200889 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 14 (April 27) LIVE SESSION: Week 14 (April 27) 10 9

assignment 4200890 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 15: Crisis Communication in the Digital Era

Module 15: Crisis Communication in the Digital Era Module 15: Crisis Communication in the Digital Era

Page

INTRODUCTION: Crisis Communication in the Digital Era INTRODUCTION: Crisis Communication in the Digital Era 1

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Page

RESOURCES: Crisis Communication in the Digital Era RESOURCES: Crisis Communication in the Digital Era 2

wiki_page 4200892 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Crisis Communication in the Digital Era LECTURE: Crisis Communication in the Digital Era 3

wiki_page 4200893 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15a: Questions from Presenter A - Shauna Mable/Coombs (2017) Social media and crisis comm DISCUSSION 15a: Questions from Presenter A - Shauna Mable/Coombs (2017) Social media and crisis comm 10 4

discussion_topic 4200894 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15b: Questions from Presenter B - Hayley Eberle/Grégoire, Y., Salle, A., & Tripp, T. M. (2015). Managing social media crises with your customers DISCUSSION 15b: Questions from Presenter B - Hayley Eberle/Grégoire, Y., Salle, A., & Tripp, T. M. (2015). Managing social media crises with your customers 10 5

discussion_topic 4200895 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15c: Questions from Presenter C - Liz Gray/Seeger (2006) Best Practices in Crisis Comm DISCUSSION 15c: Questions from Presenter C - Liz Gray/Seeger (2006) Best Practices in Crisis Comm 10 6

discussion_topic 4200896 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15d: Questions from Presenter D - Caitie Romano/Triantafillidou, A., & Yannas, P. (2020). Social media crisis communication in racially charged crises DISCUSSION 15d: Questions from Presenter D - Caitie Romano/Triantafillidou, A., & Yannas, P. (2020). Social media crisis communication in racially charged crises 10 7

discussion_topic 4200897 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 15: Crisis Communication in the Digital Era QUIZ 15: Crisis Communication in the Digital Era 5 8

quiz 4200898 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 15 LIVE SESSION: Week 15 10 9

assignment 4200899 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 16: Final Project

Module 16: Final Project Module 16: Final Project

Assignment

ASSIGNMENT: Final Project ASSIGNMENT: Final Project 90 1

assignment 4163658 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT: Final Project Peer Evaluation ASSIGNMENT: Final Project Peer Evaluation 10 2

assignment 4202800 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete