Course Modules: JMC-5343-999

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START HERE: Course Overview START HERE: Course Overview 1

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START HERE: Course Materials START HERE: Course Materials 2

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RESOURCES: Technical Support RESOURCES: Technical Support 3

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RESOURCES: How to Be Successful in This Course RESOURCES: How to Be Successful in This Course 4

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RESOURCES: What Makes A Good Discussion Post RESOURCES: What Makes A Good Discussion Post 5

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RESOURCES: Library & Writing Resources RESOURCES: Library & Writing Resources 6

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Quiz

ASSIGNMENT: Academic Integrity Pledge ASSIGNMENT: Academic Integrity Pledge 7

must_submit quiz 4783473 0

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Discussion Topic

DISCUSSION A: Experiences and Expectations DISCUSSION A: Experiences and Expectations 8

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Discussion Topic

DISCUSSION B: Course Help Board DISCUSSION B: Course Help Board 9

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Presentation Assignment

Presentation Assignment Presentation Assignment

Assignment

Live Session Presentation Live Session Presentation 25 1

assignment 4783476 1

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Module 1: Overview of Digital Strategic Communication

Module 1: Overview of Digital Strategic Communication Module 1: Overview of Digital Strategic Communication

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INTRODUCTION: Overview of Digital Strategic Communication INTRODUCTION: Overview of Digital Strategic Communication 1

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Page

RESOURCES: Overview of Digital Strategic Communication RESOURCES: Overview of Digital Strategic Communication 2

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Page

LECTURE: Overview of Digital Strategic Communication LECTURE: Overview of Digital Strategic Communication 3

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Discussion Topic

DISCUSSION 1: Overview of Digital Strategic Communication DISCUSSION 1: Overview of Digital Strategic Communication 10 4

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Quiz

QUIZ 1: Overview of Digital Strategic Communication QUIZ 1: Overview of Digital Strategic Communication 10 5

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Assignment

LIVE SESSION [Graded]: Week 1 - Wednesday Jan. 18 LIVE SESSION [Graded]: Week 1 - Wednesday Jan. 18 10 6

assignment 4783482 1

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Module 2: Customer Journey & Experience Marketing

Module 2: Customer Journey & Experience Marketing Module 2: Customer Journey & Experience Marketing

Page

INTRODUCTION: Customer Journey & Experience Marketing INTRODUCTION: Customer Journey & Experience Marketing 1

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RESOURCES: Customer Journey & Experience Marketing RESOURCES: Customer Journey & Experience Marketing 2

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Page

LECTURE: Customer Journey & Experience Marketing LECTURE: Customer Journey & Experience Marketing 3

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Discussion Topic

DISCUSSION 2a: Questions from Presenter A - Shelby Banks/AccorHotels DISCUSSION 2a: Questions from Presenter A - Shelby Banks/AccorHotels 10 4

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Discussion Topic

DISCUSSION 2b: Questions from Presenter B - Penny Wilbanks/Jaguar Land Rover DISCUSSION 2b: Questions from Presenter B - Penny Wilbanks/Jaguar Land Rover 10 5

discussion_topic 4783487 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 2: Customer Journey & Experience Marketing QUIZ 2: Customer Journey & Experience Marketing 10 8

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Assignment

LIVE SESSION [Graded]: Week 2 - Wed. Jan. 25 LIVE SESSION [Graded]: Week 2 - Wed. Jan. 25 10 9

assignment 4783491 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 3: Structure of Digital Advertising and PR

Module 3: Structure of Digital Advertising and PR Module 3: Structure of Digital Advertising and PR

Page

INTRODUCTION: Structure of Digital Advertising and PR INTRODUCTION: Structure of Digital Advertising and PR 1

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Page

RESOURCES: Structure of Digital Advertising and PR RESOURCES: Structure of Digital Advertising and PR 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Structure of Digital Advertising and PR LECTURE: Structure of Digital Advertising and PR 3

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Discussion Topic

DISCUSSION 3a: Questions from Presenter A - Denezza Thomas/Kent and Taylor (2002), Toward a Dialogic Theory of Public Relations DISCUSSION 3a: Questions from Presenter A - Denezza Thomas/Kent and Taylor (2002), Toward a Dialogic Theory of Public Relations 10 4

discussion_topic 4783495 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3b: Questions from Presenter B - Janelle Nightingale/Oh and Sundar (2015) DISCUSSION 3b: Questions from Presenter B - Janelle Nightingale/Oh and Sundar (2015) 10 5

discussion_topic 4783496 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3c: Questions from Presenter C - Jason Nabb/Truong et al. (2010). Practitioners’ perceptions of advertising strategies for digital media DISCUSSION 3c: Questions from Presenter C - Jason Nabb/Truong et al. (2010). Practitioners’ perceptions of advertising strategies for digital media 10 6

discussion_topic 4783497 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 3: Structure of Digital Advertising and PR QUIZ 3: Structure of Digital Advertising and PR 10 8

quiz 4783499 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 3 - Wed. Feb. 1 LIVE SESSION [Graded]: Week 3 - Wed. Feb. 1 10 9

assignment 4783500 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 4: Internet & Mobile Marketing

Module 4: Internet & Mobile Marketing Module 4: Internet & Mobile Marketing

Page

INTRODUCTION: Internet & Mobile Marketing INTRODUCTION: Internet & Mobile Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Internet & Mobile Marketing RESOURCES: Internet & Mobile Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Internet & Mobile Marketing LECTURE: Internet & Mobile Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4a: Questions from Presenter A - Lindsey Storey/Ramaswami et al. (2019), Carousell DISCUSSION 4a: Questions from Presenter A - Lindsey Storey/Ramaswami et al. (2019), Carousell 10 4

discussion_topic 4783504 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4b: Questions from Presenter B - Kristi Hudson/Rayport et al. (2021) TikTok DISCUSSION 4b: Questions from Presenter B - Kristi Hudson/Rayport et al. (2021) TikTok 10 5

discussion_topic 4783505 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 4: Internet & Mobile Marketing QUIZ 4: Internet & Mobile Marketing 10 8

quiz 4783508 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 4 - Wed. Feb. 8 LIVE SESSION [Graded]: Week 4 - Wed. Feb. 8 10 9

assignment 4783509 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Page

INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 2

wiki_page 4783512 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 3

wiki_page 4783513 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5a: Questions from Presenter A - Leeanna Tomah/Enke and Borchers (2019), Social Media Influencers in Strategic Communication DISCUSSION 5a: Questions from Presenter A - Leeanna Tomah/Enke and Borchers (2019), Social Media Influencers in Strategic Communication 10 4

discussion_topic 4783514 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5b: Questions from Presenter B - Fallon Henning/Aramendia-Muneta et al. (2021), Key Image Attributes to Elicit Likes and Comments on Instagram DISCUSSION 5b: Questions from Presenter B - Fallon Henning/Aramendia-Muneta et al. (2021), Key Image Attributes to Elicit Likes and Comments on Instagram 10 5

discussion_topic 4783515 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5c: Questions from Presenter C - Amy Hawkins/Pressgrove et al. (2018), What is contagious? DISCUSSION 5c: Questions from Presenter C - Amy Hawkins/Pressgrove et al. (2018), What is contagious? 10 6

discussion_topic 4783516 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 10 8

quiz 4783518 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 5 - Wed. Feb. 15 LIVE SESSION [Graded]: Week 5 - Wed. Feb. 15 10 9

assignment 4783519 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Page

INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising 1

wiki_page 4783520 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising 2

wiki_page 4783521 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising 3

wiki_page 4783522 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6a: Questions from Presenter A- Alexis Nash/Elisa and Gordini (2014). Content Marketing Metrics DISCUSSION 6a: Questions from Presenter A- Alexis Nash/Elisa and Gordini (2014). Content Marketing Metrics 10 4

discussion_topic 4783523 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6b: Questions from Presenter B- Jo Norris/Müller and Christandl (2019). Content is king – But who is the king of kings? DISCUSSION 6b: Questions from Presenter B- Jo Norris/Müller and Christandl (2019). Content is king – But who is the king of kings? 10 5

discussion_topic 4783524 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising 10 8

quiz 4783527 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 6 - Wed. Feb. 22 LIVE SESSION [Graded]: Week 6 - Wed. Feb. 22 10 9

assignment 4783528 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 7: Augmented Reality / Virtual Reality

Module 7: Augmented Reality / Virtual Reality Module 7: Augmented Reality / Virtual Reality

Page

INTRODUCTION: Augmented Reality / Virtual Reality INTRODUCTION: Augmented Reality / Virtual Reality 1

wiki_page 4783529 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Augmented Reality / Virtual Reality RESOURCES: Augmented Reality / Virtual Reality 2

wiki_page 4783530 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Augmented Reality / Virtual Reality LECTURE: Augmented Reality / Virtual Reality 3

wiki_page 4783531 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7a: Questions from Presenter A - Hallie Walker/McDonald, Lane, & Martin (2020), Apple Bets on Augmented Reality DISCUSSION 7a: Questions from Presenter A - Hallie Walker/McDonald, Lane, & Martin (2020), Apple Bets on Augmented Reality 10 4

discussion_topic 4783532 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7b: Questions from Presenter B - Jess Williams/Yoffie et al. (2020), Extended Reality Extends into Enterprise? DISCUSSION 7b: Questions from Presenter B - Jess Williams/Yoffie et al. (2020), Extended Reality Extends into Enterprise? 10 5

discussion_topic 4783533 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 7: Augmented Reality / Virtual Reality QUIZ 7: Augmented Reality / Virtual Reality 10 8

quiz 4783536 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 7 - Wed. Mar. 1 LIVE SESSION [Graded]: Week 7 - Wed. Mar. 1 10 9

assignment 4783537 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 8: Mid-Term Exam

Module 8: Mid-Term Exam Module 8: Mid-Term Exam

Page

INTRODUCTION: Mid-Term Exam INTRODUCTION: Mid-Term Exam 1

wiki_page 4783538 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Mid-Term Exam Mid-Term Exam 60 2

assignment 4783539 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 9: Subscription Economy and OTT

Module 9: Subscription Economy and OTT Module 9: Subscription Economy and OTT

Page

INTRODUCTION: Subscription Economy and OTT INTRODUCTION: Subscription Economy and OTT 1

wiki_page 4783540 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Subscription Economy and OTT RESOURCES: Subscription Economy and OTT 2

wiki_page 4783541 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Subscription Economy and OTT LECTURE: Subscription Economy and OTT 3

wiki_page 4783542 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9a: Questions from Presenter A - Tricia O'Donnell, Ascarza (2021), Melissa Wood Health DISCUSSION 9a: Questions from Presenter A - Tricia O'Donnell, Ascarza (2021), Melissa Wood Health 10 4

discussion_topic 4783543 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9b: Questions from Presenter B - Leslie Gardner/Subramanian (2018), MoviePass DISCUSSION 9b: Questions from Presenter B - Leslie Gardner/Subramanian (2018), MoviePass 10 5

discussion_topic 4783544 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 9: Subscription Economy and OTT QUIZ 9: Subscription Economy and OTT 10 8

quiz 4783547 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 9 - Wed. Mar. 22 LIVE SESSION [Graded]: Week 9 - Wed. Mar. 22 10 9

assignment 4783548 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 10: Digital Comm. Effectiveness / User Analytics

Module 10: Digital Comm. Effectiveness / User Analytics Module 10: Digital Comm. Effectiveness / User Analytics

Page

INTRODUCTION: Digital Comm. Effectiveness / User Analytics INTRODUCTION: Digital Comm. Effectiveness / User Analytics 1

wiki_page 4783549 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Digital Comm. Effectiveness / User Analytics RESOURCES: Digital Comm. Effectiveness / User Analytics 2

wiki_page 4783550 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Digital Comm. Effectiveness / User Analytics LECTURE: Digital Comm. Effectiveness / User Analytics 3

wiki_page 4783551 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10a: Questions from Presenter A- Regan Nabors, Evans (2020), How to Calculate ROI in Digital Marketing Download DISCUSSION 10a: Questions from Presenter A- Regan Nabors, Evans (2020), How to Calculate ROI in Digital Marketing Download 10 4

discussion_topic 4783552 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10b: Questions from Presenter B - Ja'Nise Solitaire, Sasser et.al (2015), Social Media Analytics: Twitter & Superbowl Ads DISCUSSION 10b: Questions from Presenter B - Ja'Nise Solitaire, Sasser et.al (2015), Social Media Analytics: Twitter & Superbowl Ads 10 5

discussion_topic 4783553 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10c: Questions from Presenter C - Mike Fischer, Tam et.al (2019), Social Media Analytics & Supporting Company PR DISCUSSION 10c: Questions from Presenter C - Mike Fischer, Tam et.al (2019), Social Media Analytics & Supporting Company PR 10 6

discussion_topic 4783554 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 10: Digital Comm. Effectiveness / User Analytics QUIZ 10: Digital Comm. Effectiveness / User Analytics 10 8

quiz 4783556 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded}: Week 10 - Wed. Mar. 29 LIVE SESSION [Graded}: Week 10 - Wed. Mar. 29 10 9

assignment 4783557 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 11: Targeting and Personalization

Module 11: Targeting and Personalization Module 11: Targeting and Personalization

Page

INTRODUCTION: Targeting and Personalization INTRODUCTION: Targeting and Personalization 1

wiki_page 4783558 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Targeting and Personalization RESOURCES: Targeting and Personalization 2

wiki_page 4783559 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Targeting and Personalization LECTURE: Targeting and Personalization 3

wiki_page 4783560 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11a: Questions from Presenter A-Patrice Sororkin, Bleier & Eisenbeiss (2015), Importance of Trust for Personalized Online Advertisement DISCUSSION 11a: Questions from Presenter A-Patrice Sororkin, Bleier & Eisenbeiss (2015), Importance of Trust for Personalized Online Advertisement 10 4

discussion_topic 4783561 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11b: Questions from Presenter B - Byjou Vaughn, Lambrecht & Tucker (2013), When Does Retargeting Work? DISCUSSION 11b: Questions from Presenter B - Byjou Vaughn, Lambrecht & Tucker (2013), When Does Retargeting Work? 10 5

discussion_topic 4783562 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 11: Targeting and Personalization QUIZ 11: Targeting and Personalization 10 8

quiz 4783565 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 11 - Wed. April 5 LIVE SESSION [Graded]: Week 11 - Wed. April 5 10 9

assignment 4783566 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT: Final Project Proposal ASSIGNMENT: Final Project Proposal 10 10

assignment 4783567 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 12: Big Data Marketing / Privacy

Module 12: Big Data Marketing / Privacy Module 12: Big Data Marketing / Privacy

Page

INTRODUCTION: Big Data Marketing / Privacy INTRODUCTION: Big Data Marketing / Privacy 1

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Page

RESOURCES: Big Data Marketing / Privacy RESOURCES: Big Data Marketing / Privacy 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Big Data Marketing / Privacy LECTURE: Big Data Marketing / Privacy 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12a: Questions from Presenter A - Krystle Gabele, Malthouse and Li (2017), Opportunities and Pitfalls...Big Data in Ad Research DISCUSSION 12a: Questions from Presenter A - Krystle Gabele, Malthouse and Li (2017), Opportunities and Pitfalls...Big Data in Ad Research 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12b: Questions from Presenter B - Fulgoni (2013), Big data: friend or foe / Wiencierz & Röttger (2019), Big Data in PR DISCUSSION 12b: Questions from Presenter B - Fulgoni (2013), Big data: friend or foe / Wiencierz & Röttger (2019), Big Data in PR 10 5

discussion_topic 4783572 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 12: Big Data Marketing / Privacy QUIZ 12: Big Data Marketing / Privacy 10 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 12 - Wed. April 12 LIVE SESSION [Graded]: Week 12 - Wed. April 12 10 9

assignment 4783576 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 13 : AI and Machine Learning

Module 13 : AI and Machine Learning Module 13 : AI and Machine Learning

Page

INTRODUCTION: AI and Machine Learning INTRODUCTION: AI and Machine Learning 1

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Page

RESOURCES: AI and Machine Learning RESOURCES: AI and Machine Learning 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: AI and Machine Learning LECTURE: AI and Machine Learning 3

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Discussion Topic

DISCUSSION 13a: Questions from Presenter A - Sloan Tittle/Walker (2019), Alexa: A Pandora's Box of Risks DISCUSSION 13a: Questions from Presenter A - Sloan Tittle/Walker (2019), Alexa: A Pandora's Box of Risks 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13b: Questions from Presenter B - Chase Slone/Davis et al. (2019), TikTok's AI Strategy DISCUSSION 13b: Questions from Presenter B - Chase Slone/Davis et al. (2019), TikTok's AI Strategy 10 5

discussion_topic 4783581 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 13: AI and Machine Learning QUIZ 13: AI and Machine Learning 10 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 13 - Wed. April 19 LIVE SESSION [Graded]: Week 13 - Wed. April 19 10 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 14: Corporate Social Responsibility in the Digital Era

Module 14: Corporate Social Responsibility in the Digital Era Module 14: Corporate Social Responsibility in the Digital Era

Page

INTRODUCTION: Corporate Social Responsibility in the Digital Era INTRODUCTION: Corporate Social Responsibility in the Digital Era 1

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Page

RESOURCES: Corporate Social Responsibility in the Digital Era RESOURCES: Corporate Social Responsibility in the Digital Era 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Corporate Social Responsibility in the Digital Era LECTURE: Corporate Social Responsibility in the Digital Era 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14a: Questions from Presenter A- Geresa Gonsalves, Avery & Pauwels; Brand Activism: Nike and Kaepernick DISCUSSION 14a: Questions from Presenter A- Geresa Gonsalves, Avery & Pauwels; Brand Activism: Nike and Kaepernick 10 4

discussion_topic 4783589 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14b: Questions from Presenter B - Shannon Fortenberry, Hoffman (2021), Starbucks: Opposing Local Tax to Address Homelessness and Promote Social Justice DISCUSSION 14b: Questions from Presenter B - Shannon Fortenberry, Hoffman (2021), Starbucks: Opposing Local Tax to Address Homelessness and Promote Social Justice 10 5

discussion_topic 4783590 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 14: Corporate Social Responsibility in the Digital Era QUIZ 14: Corporate Social Responsibility in the Digital Era 12 8

quiz 4783593 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 14 - Wed. April 26 LIVE SESSION [Graded]: Week 14 - Wed. April 26 10 9

assignment 4783594 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 15: Crisis Communication in the Digital Era

Module 15: Crisis Communication in the Digital Era Module 15: Crisis Communication in the Digital Era

Page

INTRODUCTION: Crisis Communication in the Digital Era INTRODUCTION: Crisis Communication in the Digital Era 1

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Page

RESOURCES: Crisis Communication in the Digital Era RESOURCES: Crisis Communication in the Digital Era 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Crisis Communication in the Digital Era LECTURE: Crisis Communication in the Digital Era 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15a: Questions from Presenter A- Kristin Murray; Coombs(2017); Social Media and Crisis Communication DISCUSSION 15a: Questions from Presenter A- Kristin Murray; Coombs(2017); Social Media and Crisis Communication 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15b: Questions from Presenter B - Shelby Harvey; Seeger (2006); Best Practices in Crisis Communication DISCUSSION 15b: Questions from Presenter B - Shelby Harvey; Seeger (2006); Best Practices in Crisis Communication 10 5

discussion_topic 4783599 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 15: Crisis Communication in the Digital Era QUIZ 15: Crisis Communication in the Digital Era 10 8

quiz 4783603 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION [Graded]: Week 15 - Wed. May 3 LIVE SESSION [Graded]: Week 15 - Wed. May 3 10 9

assignment 4783604 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 16: Final Project

Module 16: Final Project Module 16: Final Project

Assignment

ASSIGNMENT: Final Project ASSIGNMENT: Final Project 90 1

assignment 4783605 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT: Final Project Peer Evaluation ASSIGNMENT: Final Project Peer Evaluation 10 2

assignment 4783606 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Reading presentations

Reading presentations Reading presentations

Attachment

MFischer JMC 5343 Presentation.pdf MFischer JMC 5343 Presentation.pdf 1

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Attachment

ROI-R.Nabors.pdf ROI-R.Nabors.pdf 1

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Attachment

What is Contagious (1).pdf What is Contagious (1).pdf 1

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Attachment

Jaguar Landrover.pptx Jaguar Landrover.pptx 2

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Attachment

Insta and Beautiful Destinations.pdf Insta and Beautiful Destinations.pdf 3

attachment 5066311 0

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Attachment

LiveSessionPresentation-GabeleK-JMC5343-999.pdf LiveSessionPresentation-GabeleK-JMC5343-999.pdf 4

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Attachment

Dialogic Theory Presentation Denezza Thomas 02012023-1.pdf Dialogic Theory Presentation Denezza Thomas 02012023-1.pdf 5

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