Course Modules: MKT 3513-004 Spring 2023

Start Here

Start Here Start Here

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START HERE: Course Overview START HERE: Course Overview 1

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RESOURCES: Course Materials RESOURCES: Course Materials 2

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How to Be Successful in This Course How to Be Successful in This Course 3

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Technical Support Technical Support 4

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1. Syllabus and Introduction

1. Syllabus and Introduction 1. Syllabus and Introduction

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INTRODUCTION 1: Syllabus & Introduction INTRODUCTION 1: Syllabus & Introduction 1

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RESOURCES 1: Syllabus and Introduction RESOURCES 1: Syllabus and Introduction 2

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Assignment

ASSIGNMENT 1: Social Media Marketing Knowledge Quiz ASSIGNMENT 1: Social Media Marketing Knowledge Quiz 0 3

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2. Chapter 1: Introduction to Social Media Marketing

2. Chapter 1: Introduction to Social Media Marketing 2. Chapter 1: Introduction to Social Media Marketing

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INTRODUCTION 2: Chapter 1 - Introduction to Social Media Marketing INTRODUCTION 2: Chapter 1 - Introduction to Social Media Marketing 2

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RESOURCES 2: Chapter 1 - Introduction to Social Media Marketing RESOURCES 2: Chapter 1 - Introduction to Social Media Marketing 3

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Assignment

ASSIGNMENT 2: Ch 1 Expert Session Quiz: Andrea Parrish ASSIGNMENT 2: Ch 1 Expert Session Quiz: Andrea Parrish 10 4

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3. Chapter 3: Social Media Marketing Strategy and Social Media Advertising

3. Chapter 3: Social Media Marketing Strategy and Social Media Advertising 3. Chapter 3: Social Media Marketing Strategy and Social Media Advertising

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INTRODUCTION 3: Chapter 3 - Social Media Marketing Strategy and Social Media Advertising INTRODUCTION 3: Chapter 3 - Social Media Marketing Strategy and Social Media Advertising 2

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RESOURCES 3: Chapter 3 - Social Media Marketing Strategy and Social Media Advertising RESOURCES 3: Chapter 3 - Social Media Marketing Strategy and Social Media Advertising 3

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Assignment

SEMESTER ASSIGNMENT: Social Media Marketing Campaign Report SEMESTER ASSIGNMENT: Social Media Marketing Campaign Report 100 4

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4. Chapter 13: Social Media Marketing Campaigns

4. Chapter 13: Social Media Marketing Campaigns 4. Chapter 13: Social Media Marketing Campaigns

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INTRODUCTION 4: Chapter 13 - Social Media Marketing Campaigns INTRODUCTION 4: Chapter 13 - Social Media Marketing Campaigns 1

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RESOURCES 4: Chapter 13 - Social Media Marketing Campaigns RESOURCES 4: Chapter 13 - Social Media Marketing Campaigns 2

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5. Chapter 18: Social Media Analytics and Measuring ROI

5. Chapter 18: Social Media Analytics and Measuring ROI 5. Chapter 18: Social Media Analytics and Measuring ROI

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INTRODUCTION 5: Chapter 18 - Social Media Analytics and Measuring ROI INTRODUCTION 5: Chapter 18 - Social Media Analytics and Measuring ROI 1

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RESOURCES 5: Chapter 18 - Social Media Analytics and Measuring ROI RESOURCES 5: Chapter 18 - Social Media Analytics and Measuring ROI 2

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6. Chapter 11: Marketing with TikTok and Chapter 7: Marketing with Snapchat

6. Chapter 11: Marketing with TikTok and Chapter 7: Marketing with Snapchat 6. Chapter 11: Marketing with TikTok and Chapter 7: Marketing with Snapchat

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INTRODUCTION 6: Chapter 11 - Marketing with TikTok and Chapter 7 Marketing with Snapchat INTRODUCTION 6: Chapter 11 - Marketing with TikTok and Chapter 7 Marketing with Snapchat 1

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RESOURCES 6: Chapters 11 - Marketing with TikTok and Chapter 7 Marketing with Snapchat RESOURCES 6: Chapters 11 - Marketing with TikTok and Chapter 7 Marketing with Snapchat 2

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Assignment

ASSIGNMENT 3: Tiktok / Snapchat Assignment ASSIGNMENT 3: Tiktok / Snapchat Assignment 25 3

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7. Chapter 4: Marketing with Facebook

7. Chapter 4: Marketing with Facebook 7. Chapter 4: Marketing with Facebook

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INTRODUCTION 7: Chapter 4 - Marketing with Facebook INTRODUCTION 7: Chapter 4 - Marketing with Facebook 1

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RESOURCES 7: Chapter 4 - Marketing with Facebook RESOURCES 7: Chapter 4 - Marketing with Facebook 2

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8. Chapter 5: Marketing with Instagram

8. Chapter 5: Marketing with Instagram 8. Chapter 5: Marketing with Instagram

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INTRODUCTION 8: Chapter 5 - Marketing with Instagram INTRODUCTION 8: Chapter 5 - Marketing with Instagram 1

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RESOURCES 8: Chapter 5 - Marketing with Instagram RESOURCES 8: Chapter 5 - Marketing with Instagram 2

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Assignment

ASSIGNMENT 4: Facebook / Instagram Assignment ASSIGNMENT 4: Facebook / Instagram Assignment 25 3

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9. Chapter 12: Blogs, Vlogs, Podcasts and Webinars

9. Chapter 12: Blogs, Vlogs, Podcasts and Webinars 9. Chapter 12: Blogs, Vlogs, Podcasts and Webinars

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INTRODUCTION 9: Chapter 12 - Blogs, Vlogs, Podcasts and Webinars INTRODUCTION 9: Chapter 12 - Blogs, Vlogs, Podcasts and Webinars 1

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RESOURCES 9: Chapter 12 - Blogs, Vlogs, Podcasts and Webinars RESOURCES 9: Chapter 12 - Blogs, Vlogs, Podcasts and Webinars 2

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10. Chapter 8: Marketing with Pinterest

10. Chapter 8: Marketing with Pinterest 10. Chapter 8: Marketing with Pinterest

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INTRODUCTION 10: Chapter 8 - Marketing with Pinterest INTRODUCTION 10: Chapter 8 - Marketing with Pinterest 1

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RESOURCES 10: Chapter 8 - Marketing with Pinterest RESOURCES 10: Chapter 8 - Marketing with Pinterest 2

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Assignment

ASSIGNMENT 5: Pinterest Assignment ASSIGNMENT 5: Pinterest Assignment 25 3

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11. Chapter 15: Employee Advocacy

11. Chapter 15: Employee Advocacy 11. Chapter 15: Employee Advocacy

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INTRODUCTION 11: Chapter 15 - Employee Advocacy INTRODUCTION 11: Chapter 15 - Employee Advocacy 1

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RESOURCES 11: Chapter 15 - Employee Advocacy RESOURCES 11: Chapter 15 - Employee Advocacy 2

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Assignment

ASSIGNMENT 6: Ch 15 Expert Session Quiz: Stephen Huerta ASSIGNMENT 6: Ch 15 Expert Session Quiz: Stephen Huerta 10 3

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12. Chapter 10: Marketing with YouTube

12. Chapter 10: Marketing with YouTube 12. Chapter 10: Marketing with YouTube

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INTRODUCTION 12: Chapter 10 - Marketing with YouTube INTRODUCTION 12: Chapter 10 - Marketing with YouTube 1

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RESOURCES 12: Chapter 10 - Marketing with YouTube RESOURCES 12: Chapter 10 - Marketing with YouTube 2

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Assignment

ASSIGNMENT 7: Ch 10 Expert Session Quiz: Sean Cannell ASSIGNMENT 7: Ch 10 Expert Session Quiz: Sean Cannell 10 3

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Assignment

ASSIGNMENT 8: Ch 10 Expert Session Quiz: Fernando Silva ASSIGNMENT 8: Ch 10 Expert Session Quiz: Fernando Silva 10 4

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Assignment

ASSIGNMENT 9: YouTube Assignment ASSIGNMENT 9: YouTube Assignment 25 5

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13. Chapter 2: Developing Your Personal Brand

13. Chapter 2: Developing Your Personal Brand 13. Chapter 2: Developing Your Personal Brand

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INTRODUCTION 13: Chapter 2 - Developing Your Personal Brand INTRODUCTION 13: Chapter 2 - Developing Your Personal Brand 1

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RESOURCES 13: Chapter 2 - Developing Your Personal Brand RESOURCES 13: Chapter 2 - Developing Your Personal Brand 2

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Assignment

ASSIGNMENT 10: Ch 2 Expert Session Quiz: Yu/Young ASSIGNMENT 10: Ch 2 Expert Session Quiz: Yu/Young 10 3

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Assignment

ASSIGNMENT 11: Personal Brand Assignment ASSIGNMENT 11: Personal Brand Assignment 75 4

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14. Chapter 6: Marketing with Twitter

14. Chapter 6: Marketing with Twitter 14. Chapter 6: Marketing with Twitter

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INTRODUCTION 14: Chapter 6 - Marketing with Twitter INTRODUCTION 14: Chapter 6 - Marketing with Twitter 1

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RESOURCES 14: Chapter 6 - Marketing with Twitter RESOURCES 14: Chapter 6 - Marketing with Twitter 2

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15. Chapter 9: Marketing with LinkedIn

15. Chapter 9: Marketing with LinkedIn 15. Chapter 9: Marketing with LinkedIn

Page

INTRODUCTION 15: Chapter 9 - Marketing with LinkedIn INTRODUCTION 15: Chapter 9 - Marketing with LinkedIn 1

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RESOURCES 15: Chapter 9 - Marketing with LinkedIn RESOURCES 15: Chapter 9 - Marketing with LinkedIn 2

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16. Chapter 17: Social Selling

16. Chapter 17: Social Selling 16. Chapter 17: Social Selling

Page

INTRODUCTION 16: Chapter 17 - Social Selling INTRODUCTION 16: Chapter 17 - Social Selling 1

wiki_page 5087746 0

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RESOURCES 16: Chapter 17 - Social Selling RESOURCES 16: Chapter 17 - Social Selling 2

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Social Media Marketing Campaign Project

Social Media Marketing Campaign Project Social Media Marketing Campaign Project

Assignment

SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 1 SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 1 75 1

assignment 4992406 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 2 SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 2 75 2

assignment 5017094 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 3 SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 3 75 3

assignment 5044677 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 2 Redo SOCIAL MEDIA MARKETING CAMPAIGN MILESTONE ASSIGNMENT 2 Redo 75 4

assignment 5070016 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

SEMESTER ASSIGNMENT: Social Media Marketing Campaign Report SEMESTER ASSIGNMENT: Social Media Marketing Campaign Report 100 5

assignment 5071881 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

SEMESTER ASSIGNMENT: Social Media Marketing Campaign Presentation SEMESTER ASSIGNMENT: Social Media Marketing Campaign Presentation 100 6

assignment 5088422 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Extra Credit Reflection Paper

Extra Credit Reflection Paper Extra Credit Reflection Paper

Assignment

EXTRA CREDIT: Reflection Paper EXTRA CREDIT: Reflection Paper 40 1

assignment 5088470 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Extra Resources

Extra Resources Extra Resources

Page

Group Work Group Work 2

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