Course Modules: JMC-5343-999

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START HERE: Course Overview START HERE: Course Overview 1

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START HERE: Course Materials START HERE: Course Materials 2

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Technical Support Technical Support 3

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How to Be Successful in This Course How to Be Successful in This Course 4

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What Makes A Good Discussion Post What Makes A Good Discussion Post 5

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Library & Writing Resources Library & Writing Resources 6

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Quiz

ASSIGNMENT: Academic Integrity Pledge ASSIGNMENT: Academic Integrity Pledge 7

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Discussion Topic

DISCUSSION A: Experiences and Expectations DISCUSSION A: Experiences and Expectations 8

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Discussion Topic

DISCUSSION B: Course Help Board DISCUSSION B: Course Help Board 9

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Presentation Assignment

Presentation Assignment Presentation Assignment

Assignment

Live Session Presentation Live Session Presentation 25 1

assignment 6022715 1

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Module 1: Overview of Digital Strategic Communication

Module 1: Overview of Digital Strategic Communication Module 1: Overview of Digital Strategic Communication

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INTRODUCTION: Overview of Digital Strategic Communication INTRODUCTION: Overview of Digital Strategic Communication 1

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RESOURCES: Overview of Digital Strategic Communication RESOURCES: Overview of Digital Strategic Communication 2

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Page

LECTURE: Overview of Digital Strategic Communication LECTURE: Overview of Digital Strategic Communication 3

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Discussion Topic

DISCUSSION 1: Overview of Digital Strategic Communication DISCUSSION 1: Overview of Digital Strategic Communication 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 1: Overview of Digital Strategic Communication QUIZ 1: Overview of Digital Strategic Communication 10 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 1 - Thurs. Jan 18 LIVE SESSION: Week 1 - Thurs. Jan 18 10 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 2: Customer Journey & Experience Marketing

Module 2: Customer Journey & Experience Marketing Module 2: Customer Journey & Experience Marketing

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INTRODUCTION: Customer Journey & Experience Marketing INTRODUCTION: Customer Journey & Experience Marketing 1

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RESOURCES: Customer Journey & Experience Marketing RESOURCES: Customer Journey & Experience Marketing 2

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LECTURE: Customer Journey & Experience Marketing LECTURE: Customer Journey & Experience Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 2a: Questions from Presenter A - Dakota Goldsmith/Dubois et al. (2016), AccorHotels and the Digital Transformation DISCUSSION 2a: Questions from Presenter A - Dakota Goldsmith/Dubois et al. (2016), AccorHotels and the Digital Transformation 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 2b: Questions from Presenter B - Joelle Ashley / Cornfield, G. (2021), Designing Customer Journeys for the Post-Pandemic World DISCUSSION 2b: Questions from Presenter B - Joelle Ashley / Cornfield, G. (2021), Designing Customer Journeys for the Post-Pandemic World 10 5

discussion_topic 6022738 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 2c: Questions from Presenter C- Greg Martin-Burnam/ Niessing & Henry (2018), Jaguar Land Rover: Customer-Centric Organization DISCUSSION 2c: Questions from Presenter C- Greg Martin-Burnam/ Niessing & Henry (2018), Jaguar Land Rover: Customer-Centric Organization 10 6

discussion_topic 6022741 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 2: Customer Journey & Experience Marketing QUIZ 2: Customer Journey & Experience Marketing 10 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 2 - Thurs. Jan 25 LIVE SESSION: Week 2 - Thurs. Jan 25 10 9

assignment 6022747 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 3: Structure of Digital Advertising and PR

Module 3: Structure of Digital Advertising and PR Module 3: Structure of Digital Advertising and PR

Page

INTRODUCTION: Structure of Digital Advertising and PR INTRODUCTION: Structure of Digital Advertising and PR 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Structure of Digital Advertising and PR RESOURCES: Structure of Digital Advertising and PR 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Structure of Digital Advertising and PR LECTURE: Structure of Digital Advertising and PR 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3a: Questions from Presenter A -Kristin Furman, Kent & Taylor (2002), Toward a Dialogic Theory of Public Relations DISCUSSION 3a: Questions from Presenter A -Kristin Furman, Kent & Taylor (2002), Toward a Dialogic Theory of Public Relations 10 4

discussion_topic 6022758 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3b: Questions from Presenter B - Sarah Abercrombie/Oh & Sundar (2015), How does interactivity persuade? An Experimental Test of interactivity on Cognitive Absorption, Elaboration, and Atitudes. DISCUSSION 3b: Questions from Presenter B - Sarah Abercrombie/Oh & Sundar (2015), How does interactivity persuade? An Experimental Test of interactivity on Cognitive Absorption, Elaboration, and Atitudes. 10 5

discussion_topic 6022760 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3c: Questions from Presenter C - Bailey Bender/Thelen et al. (2020). Dialogic communication and thought leadership: Twitter use by public relations agencies in the United States DISCUSSION 3c: Questions from Presenter C - Bailey Bender/Thelen et al. (2020). Dialogic communication and thought leadership: Twitter use by public relations agencies in the United States 10 6

discussion_topic 6022762 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3d: Questions from Presenter D - Breanna Sliger/Kim, et al. (2013). A strategic management approach to reputation, relationships, and publics: the research heritage of the excellence theory DISCUSSION 3d: Questions from Presenter D - Breanna Sliger/Kim, et al. (2013). A strategic management approach to reputation, relationships, and publics: the research heritage of the excellence theory 10 7

discussion_topic 6022764 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 3: Structure of Digital Advertising and PR QUIZ 3: Structure of Digital Advertising and PR 10 8

quiz 6022766 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 3 - Thurs. Feb 1 LIVE SESSION: Week 3 - Thurs. Feb 1 10 9

assignment 6022767 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 4: Internet & Mobile Marketing

Module 4: Internet & Mobile Marketing Module 4: Internet & Mobile Marketing

Page

INTRODUCTION: Internet & Mobile Marketing INTRODUCTION: Internet & Mobile Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Internet & Mobile Marketing RESOURCES: Internet & Mobile Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Internet & Mobile Marketing LECTURE: Internet & Mobile Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4a: Questions from Presenter A - Stephanie Ramirez/Ramaswami et. al (2020) Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community DISCUSSION 4a: Questions from Presenter A - Stephanie Ramirez/Ramaswami et. al (2020) Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community 10 4

discussion_topic 6022777 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4b: Questions from Presenter B- Kathleen Manning/Huang (2021), Arist: Learning Bit by Bit DISCUSSION 4b: Questions from Presenter B- Kathleen Manning/Huang (2021), Arist: Learning Bit by Bit 10 5

discussion_topic 6022778 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4c: Questions from Presenter C - Ashley Codopony/Yoffie & Fisher (2021), Social Media War 2021: Snap vs. Facebook vs. TikTok DISCUSSION 4c: Questions from Presenter C - Ashley Codopony/Yoffie & Fisher (2021), Social Media War 2021: Snap vs. Facebook vs. TikTok 10 6

discussion_topic 6022780 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4d: Questions from Presenter D - Kristi Brooks/Kwon (2019), Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge DISCUSSION 4d: Questions from Presenter D - Kristi Brooks/Kwon (2019), Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge 10 7

discussion_topic 6022782 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 4: Internet & Mobile Marketing QUIZ 4: Internet & Mobile Marketing 10 8

quiz 6022784 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 4 - Thurs. Feb. 8 LIVE SESSION: Week 4 - Thurs. Feb. 8 10 9

assignment 6022786 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Page

INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5a: Questions from Presenter A - Alyson Amestoy/Plowman & Wilson (2018), Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use DISCUSSION 5a: Questions from Presenter A - Alyson Amestoy/Plowman & Wilson (2018), Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use 10 4

discussion_topic 6022795 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5b: Questions from Presenter B - Ciara Smith/Pressgrove et. al (2018), What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge DISCUSSION 5b: Questions from Presenter B - Ciara Smith/Pressgrove et. al (2018), What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge 10 5

discussion_topic 6022797 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5c: Questions from Presenter C - Jessica Pika/Avery & Israeli (2020) Influencer Marketing DISCUSSION 5c: Questions from Presenter C - Jessica Pika/Avery & Israeli (2020) Influencer Marketing 10 6

discussion_topic 6022798 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5d: Questions from Presenter D - Theresa Quinn/ Barta et. al (2023), Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience DISCUSSION 5d: Questions from Presenter D - Theresa Quinn/ Barta et. al (2023), Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience 10 7

discussion_topic 6022800 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 10 8

quiz 6022802 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 5 - Thurs. Feb. 15 LIVE SESSION: Week 5 - Thurs. Feb. 15 10 9

assignment 6022803 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Page

INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising 3

wiki_page 6022809 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6a: Questions from Presenter A- Lexi Espitia/Chung & Kim (2021), Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users DISCUSSION 6a: Questions from Presenter A- Lexi Espitia/Chung & Kim (2021), Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users 10 4

discussion_topic 6022811 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6b: Questions from Presenter B-Bethany Buitenbos/Hwang & Jeong (2019), Editorial Content In Native Advertising: How Do Brand Placement and Content Quality Affect Native-Advertising Effectiveness? DISCUSSION 6b: Questions from Presenter B-Bethany Buitenbos/Hwang & Jeong (2019), Editorial Content In Native Advertising: How Do Brand Placement and Content Quality Affect Native-Advertising Effectiveness? 10 5

discussion_topic 6022813 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6c: Questions from Presenter C - Deyana Ross/Kim et. al. (2019), Interplay of content type and product type in the consumer response to native advertising on social media. DISCUSSION 6c: Questions from Presenter C - Deyana Ross/Kim et. al. (2019), Interplay of content type and product type in the consumer response to native advertising on social media. 10 6

discussion_topic 6022815 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6d: Questions from Presenter D - Sarah Johnson/Müller & Christandl (2019), Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses DISCUSSION 6d: Questions from Presenter D - Sarah Johnson/Müller & Christandl (2019), Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses 10 7

discussion_topic 6022817 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising 10 8

quiz 6022819 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 6 - Thurs. Feb. 22 LIVE SESSION: Week 6 - Thurs. Feb. 22 10 9

assignment 6022821 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 7: Augmented Reality / Virtual Reality

Module 7: Augmented Reality / Virtual Reality Module 7: Augmented Reality / Virtual Reality

Page

INTRODUCTION: Augmented Reality / Virtual Reality INTRODUCTION: Augmented Reality / Virtual Reality 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Augmented Reality / Virtual Reality RESOURCES: Augmented Reality / Virtual Reality 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Augmented Reality / Virtual Reality LECTURE: Augmented Reality / Virtual Reality 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7a: Questions from Presenter A -Catherine Cagle/ McDonald et. al. (2020), Apple Bets on Augmented Reality DISCUSSION 7a: Questions from Presenter A -Catherine Cagle/ McDonald et. al. (2020), Apple Bets on Augmented Reality 10 4

discussion_topic 6022828 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7b: Questions from Presenter B -Sydni Whitesell/Yoffie et.al (2020), Extended Reality Extends into Enterprise? DISCUSSION 7b: Questions from Presenter B -Sydni Whitesell/Yoffie et.al (2020), Extended Reality Extends into Enterprise? 10 5

discussion_topic 6022830 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7c: Questions from Presenter C - Alyssa Bitsie/ de Regt et. al (2021), Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing DISCUSSION 7c: Questions from Presenter C - Alyssa Bitsie/ de Regt et. al (2021), Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing 10 6

discussion_topic 6022832 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 7: Augmented Reality / Virtual Reality QUIZ 7: Augmented Reality / Virtual Reality 10 8

quiz 6022836 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 7 - Thurs. Feb. 29 LIVE SESSION: Week 7 - Thurs. Feb. 29 10 9

assignment 6022838 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 8: Mid-Term Exam

Module 8: Mid-Term Exam Module 8: Mid-Term Exam

Page

INTRODUCTION: Mid-Term Exam INTRODUCTION: Mid-Term Exam 1

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Assignment

Mid-Term Exam Mid-Term Exam 60 2

assignment 6022843 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 9: Subscription Economy and OTT

Module 9: Subscription Economy and OTT Module 9: Subscription Economy and OTT

Page

INTRODUCTION: Subscription Economy and OTT INTRODUCTION: Subscription Economy and OTT 1

wiki_page 6022844 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Subscription Economy and OTT RESOURCES: Subscription Economy and OTT 2

wiki_page 6022846 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Subscription Economy and OTT LECTURE: Subscription Economy and OTT 3

wiki_page 6022848 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9a: Questions from Presenter A - Ciara Penrod/Ascarza (2021), Melissa Wood Health: How to Win in the Creator Economy DISCUSSION 9a: Questions from Presenter A - Ciara Penrod/Ascarza (2021), Melissa Wood Health: How to Win in the Creator Economy 10 4

discussion_topic 6022850 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9b: Questions from Presenter B - Kirsten Fidler/Andonova et. al (2021), Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry DISCUSSION 9b: Questions from Presenter B - Kirsten Fidler/Andonova et. al (2021), Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry 10 5

discussion_topic 6022853 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9c: Questions from Presenter C - Jackie Servin/Subramanian (2018), MoviePass: Disruption Through Subscription DISCUSSION 9c: Questions from Presenter C - Jackie Servin/Subramanian (2018), MoviePass: Disruption Through Subscription 10 6

discussion_topic 6022855 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 9: Subscription Economy and OTT QUIZ 9: Subscription Economy and OTT 10 8

quiz 6022859 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 9 - Thurs. March 14 LIVE SESSION: Week 9 - Thurs. March 14 10 9

assignment 6022861 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 10: Digital Comm. Effectiveness / User Analytics

Module 10: Digital Comm. Effectiveness / User Analytics Module 10: Digital Comm. Effectiveness / User Analytics

Page

INTRODUCTION: Digital Comm. Effectiveness / User Analytics INTRODUCTION: Digital Comm. Effectiveness / User Analytics 1

wiki_page 6022863 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Digital Comm. Effectiveness / User Analytics RESOURCES: Digital Comm. Effectiveness / User Analytics 2

wiki_page 6022865 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Digital Comm. Effectiveness / User Analytics LECTURE: Digital Comm. Effectiveness / User Analytics 3

wiki_page 6022866 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10a: Questions from Presenter A - Tanya Mathews/Duncan (2010), Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach DISCUSSION 10a: Questions from Presenter A - Tanya Mathews/Duncan (2010), Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach 10 4

discussion_topic 6022868 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10b: Questions from Presenter B - Jennifer Mann/Evans (2020). How to Calculate ROI in Digital Marketing DISCUSSION 10b: Questions from Presenter B - Jennifer Mann/Evans (2020). How to Calculate ROI in Digital Marketing 10 5

discussion_topic 6022869 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10c: Questions from Presenter C - Raini Deeringwater/Oh et. al (2015), Social media analytics framework: the case of Twitter and Super Bowl ads DISCUSSION 10c: Questions from Presenter C - Raini Deeringwater/Oh et. al (2015), Social media analytics framework: the case of Twitter and Super Bowl ads 10 6

discussion_topic 6022871 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10d: Questions from Presenter D - Roland Aranjo/Tam & Kim (2019), Social media analytics: How they support company public relations. DISCUSSION 10d: Questions from Presenter D - Roland Aranjo/Tam & Kim (2019), Social media analytics: How they support company public relations. 10 7

discussion_topic 6022873 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 10: Digital Comm. Effectiveness / User Analytics QUIZ 10: Digital Comm. Effectiveness / User Analytics 10 8

quiz 6022875 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 10 - Thurs. March 28 LIVE SESSION: Week 10 - Thurs. March 28 10 9

assignment 6022877 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 11: Targeting and Personalization

Module 11: Targeting and Personalization Module 11: Targeting and Personalization

Page

INTRODUCTION: Targeting and Personalization INTRODUCTION: Targeting and Personalization 1

wiki_page 6022881 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Targeting and Personalization RESOURCES: Targeting and Personalization 2

wiki_page 6022882 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Targeting and Personalization LECTURE: Targeting and Personalization 3

wiki_page 6022884 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11a: Questions from Presenter A-Shahida Muhammad/Bleier & Eisenbeiss (2015), Importance of Trust for Personalized Online Advertisement DISCUSSION 11a: Questions from Presenter A-Shahida Muhammad/Bleier & Eisenbeiss (2015), Importance of Trust for Personalized Online Advertisement 10 4

discussion_topic 6022887 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11b: Questions from Presenter B -Erika Nieman/Calder & Malthouse (2008), Media Engagement and Advertising Effectiveness DISCUSSION 11b: Questions from Presenter B -Erika Nieman/Calder & Malthouse (2008), Media Engagement and Advertising Effectiveness 10 5

discussion_topic 6022889 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11c: Questions from Presenter C - Mark Terrell, Goldfarb & Tucker (2011), Online Display Advertising: Targeting and Obtrusiveness DISCUSSION 11c: Questions from Presenter C - Mark Terrell, Goldfarb & Tucker (2011), Online Display Advertising: Targeting and Obtrusiveness 10 6

discussion_topic 6022891 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11d: Questions from Presenter D - Janet Buhler/Lambrecht & Tucker (2013), When Does Retargeting Work? Information Specificity in Online Advertising DISCUSSION 11d: Questions from Presenter D - Janet Buhler/Lambrecht & Tucker (2013), When Does Retargeting Work? Information Specificity in Online Advertising 10 7

discussion_topic 6022893 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 11: Targeting and Personalization QUIZ 11: Targeting and Personalization 10 8

quiz 6022894 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 11 - Thurs. April 4 LIVE SESSION: Week 11 - Thurs. April 4 10 9

assignment 6022896 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT: Final Project Proposal ASSIGNMENT: Final Project Proposal 10 10

assignment 6022898 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 12: Big Data Marketing / Privacy

Module 12: Big Data Marketing / Privacy Module 12: Big Data Marketing / Privacy

Page

INTRODUCTION: Big Data Marketing / Privacy INTRODUCTION: Big Data Marketing / Privacy 1

wiki_page 6022901 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Big Data Marketing / Privacy RESOURCES: Big Data Marketing / Privacy 2

wiki_page 6022904 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Big Data Marketing / Privacy LECTURE: Big Data Marketing / Privacy 3

wiki_page 6022906 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12a: Questions from Presenter A - Logan Webb/Fulgoni (2013), Big Data: Friend or Foe of Digital Advertising? DISCUSSION 12a: Questions from Presenter A - Logan Webb/Fulgoni (2013), Big Data: Friend or Foe of Digital Advertising? 10 4

discussion_topic 6022908 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12b: Questions from Presenter B -Austan Palmer/Malthouse & Li (2017), Opportunities for and Pitfalls of Using Big Data in Advertising Research DISCUSSION 12b: Questions from Presenter B -Austan Palmer/Malthouse & Li (2017), Opportunities for and Pitfalls of Using Big Data in Advertising Research 10 5

discussion_topic 6022910 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12c: Questions from Presenter C - Kayla Medlin/Wiencierz & Röttger (2019). Big data in public relations: A conceptual framework DISCUSSION 12c: Questions from Presenter C - Kayla Medlin/Wiencierz & Röttger (2019). Big data in public relations: A conceptual framework 10 6

discussion_topic 6022912 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 12: Big Data Marketing / Privacy QUIZ 12: Big Data Marketing / Privacy 10 8

quiz 6022916 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 12 - Thurs. April 11 LIVE SESSION: Week 12 - Thurs. April 11 10 9

assignment 6022917 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 13 : AI and Machine Learning

Module 13 : AI and Machine Learning Module 13 : AI and Machine Learning

Page

INTRODUCTION: AI and Machine Learning INTRODUCTION: AI and Machine Learning 1

wiki_page 6022920 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: AI and Machine Learning RESOURCES: AI and Machine Learning 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: AI and Machine Learning LECTURE: AI and Machine Learning 3

wiki_page 6022925 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13a: Questions from Presenter A - Spencer Knott/ Walker (2019), Alexa: A Pandora's Box of Risks DISCUSSION 13a: Questions from Presenter A - Spencer Knott/ Walker (2019), Alexa: A Pandora's Box of Risks 10 4

discussion_topic 6022927 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13b: Questions from Presenter B - Holly Lowzik/Davis et al. (2019), TikTok's AI Strategy DISCUSSION 13b: Questions from Presenter B - Holly Lowzik/Davis et al. (2019), TikTok's AI Strategy 10 5

discussion_topic 6022929 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13c: Questions from Presenter C - Heather Payne/Ma & Sun (2020), Machine Learning and AI in Marketing DISCUSSION 13c: Questions from Presenter C - Heather Payne/Ma & Sun (2020), Machine Learning and AI in Marketing 10 6

discussion_topic 6022932 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 13: AI and Machine Learning QUIZ 13: AI and Machine Learning 10 8

quiz 6022934 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 13 - Thurs. April 18 LIVE SESSION: Week 13 - Thurs. April 18 10 9

assignment 6022936 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 14: Corporate Social Responsibility in the Digital Era

Module 14: Corporate Social Responsibility in the Digital Era Module 14: Corporate Social Responsibility in the Digital Era

Page

INTRODUCTION: Corporate Social Responsibility in the Digital Era INTRODUCTION: Corporate Social Responsibility in the Digital Era 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Corporate Social Responsibility in the Digital Era RESOURCES: Corporate Social Responsibility in the Digital Era 2

wiki_page 6022942 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Corporate Social Responsibility in the Digital Era LECTURE: Corporate Social Responsibility in the Digital Era 3

wiki_page 6022944 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14a: Questions from Presenter A - Casey Nash/Carucci (2022) How Leaders Should Handle Public Criticism DISCUSSION 14a: Questions from Presenter A - Casey Nash/Carucci (2022) How Leaders Should Handle Public Criticism 10 4

discussion_topic 6022946 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14b: Questions from Presenter B - Aubrey Siess/Hoffman (2021), Starbucks DISCUSSION 14b: Questions from Presenter B - Aubrey Siess/Hoffman (2021), Starbucks 10 5

discussion_topic 6022947 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14c: Questions from Presenter C - Julie Le/Porter & Kramer (2006), Strategy and Society DISCUSSION 14c: Questions from Presenter C - Julie Le/Porter & Kramer (2006), Strategy and Society 10 6

discussion_topic 6022949 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 14: Corporate Social Responsibility in the Digital Era QUIZ 14: Corporate Social Responsibility in the Digital Era 12 8

quiz 6022952 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 14 - Thurs. April 25 LIVE SESSION: Week 14 - Thurs. April 25 10 9

assignment 6022954 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 15: Crisis Communication in the Digital Era

Module 15: Crisis Communication in the Digital Era Module 15: Crisis Communication in the Digital Era

Page

INTRODUCTION: Crisis Communication in the Digital Era INTRODUCTION: Crisis Communication in the Digital Era 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Crisis Communication in the Digital Era RESOURCES: Crisis Communication in the Digital Era 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Crisis Communication in the Digital Era LECTURE: Crisis Communication in the Digital Era 3

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Discussion Topic

DISCUSSION 15a: Questions from Presenter A - Sara Connell/Coombs. (2017). Social media and crisis communication. Routledge. DISCUSSION 15a: Questions from Presenter A - Sara Connell/Coombs. (2017). Social media and crisis communication. Routledge. 10 4

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Discussion Topic

DISCUSSION 15b: Questions from Presenter B - Casey Ross/Seeger (2006). Best practices in Crisis Comm: An expert panel DISCUSSION 15b: Questions from Presenter B - Casey Ross/Seeger (2006). Best practices in Crisis Comm: An expert panel 10 5

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Quiz

QUIZ 15: Crisis Communication in the Digital Era QUIZ 15: Crisis Communication in the Digital Era 10 8

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Assignment

LIVE SESSION: Week 15 - Thurs. May 2 LIVE SESSION: Week 15 - Thurs. May 2 10 9

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Module 16: Final Project

Module 16: Final Project Module 16: Final Project

Assignment

ASSIGNMENT: Final Project ASSIGNMENT: Final Project 90 1

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Assignment

ASSIGNMENT: Final Project Peer Evaluation ASSIGNMENT: Final Project Peer Evaluation 10 2

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