Course Modules: JMC-5343-997

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START HERE: Course Overview START HERE: Course Overview 1

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START HERE: Course Materials START HERE: Course Materials 2

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Technical Support Technical Support 3

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How to Be Successful in This Course How to Be Successful in This Course 4

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What Makes A Good Discussion Post What Makes A Good Discussion Post 5

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Library & Writing Resources Library & Writing Resources 6

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Quiz

ASSIGNMENT: Academic Integrity Pledge ASSIGNMENT: Academic Integrity Pledge 7

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Discussion Topic

DISCUSSION A: Experiences and Expectations DISCUSSION A: Experiences and Expectations 8

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Discussion Topic

DISCUSSION B: Course Help Board DISCUSSION B: Course Help Board 9

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Presentation Assignment

Presentation Assignment Presentation Assignment

Assignment

Live Session Presentation Live Session Presentation 25 1

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Module 1: Overview of Digital Strategic Communication (Week of Jan. 14)

Module 1: Overview of Digital Strategic Communication (Week of Jan. 14) Module 1: Overview of Digital Strategic Communication (Week of Jan. 14)

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INTRODUCTION: Overview of Digital Strategic Communication INTRODUCTION: Overview of Digital Strategic Communication 1

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RESOURCES: Overview of Digital Strategic Communication RESOURCES: Overview of Digital Strategic Communication 2

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LECTURE: Overview of Digital Strategic Communication LECTURE: Overview of Digital Strategic Communication 3

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Discussion Topic

DISCUSSION 1: Overview of Digital Strategic Communication DISCUSSION 1: Overview of Digital Strategic Communication 10 4

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Quiz

QUIZ 1: Overview of Digital Strategic Communication QUIZ 1: Overview of Digital Strategic Communication 10 5

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Assignment

LIVE SESSION: Week 1 - Thurs. Jan. 18 LIVE SESSION: Week 1 - Thurs. Jan. 18 10 6

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Module 2: Customer Journey & Experience Marketing

Module 2: Customer Journey & Experience Marketing Module 2: Customer Journey & Experience Marketing

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INTRODUCTION: Customer Journey & Experience Marketing INTRODUCTION: Customer Journey & Experience Marketing 1

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RESOURCES: Customer Journey & Experience Marketing RESOURCES: Customer Journey & Experience Marketing 2

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LECTURE: Customer Journey & Experience Marketing LECTURE: Customer Journey & Experience Marketing 3

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Discussion Topic

DISCUSSION 2a: Questions from Presenter A - Caitlin Shogren/Dubois et al. (2016), AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey DISCUSSION 2a: Questions from Presenter A - Caitlin Shogren/Dubois et al. (2016), AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 2b: Questions from Presenter B - Jessica Holloway / Cornfield, G. (2021), Designing Customer Journeys for the Post-Pandemic World DISCUSSION 2b: Questions from Presenter B - Jessica Holloway / Cornfield, G. (2021), Designing Customer Journeys for the Post-Pandemic World 10 5

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Discussion Topic

DISCUSSION 2c: Questions from Presenter C - Lauren Giancola / Niessing & Henry (2018), Jaguar Land Rover: Towards a Customer-Centric Organization DISCUSSION 2c: Questions from Presenter C - Lauren Giancola / Niessing & Henry (2018), Jaguar Land Rover: Towards a Customer-Centric Organization 10 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 2: Customer Journey & Experience Marketing QUIZ 2: Customer Journey & Experience Marketing 10 8

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Assignment

LIVE SESSION: Week 2 - Thurs. Jan. 25 LIVE SESSION: Week 2 - Thurs. Jan. 25 10 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 3: Structure of Digital Advertising and PR

Module 3: Structure of Digital Advertising and PR Module 3: Structure of Digital Advertising and PR

Page

INTRODUCTION: Structure of Digital Advertising and PR INTRODUCTION: Structure of Digital Advertising and PR 1

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Page

RESOURCES: Structure of Digital Advertising and PR RESOURCES: Structure of Digital Advertising and PR 2

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LECTURE: Structure of Digital Advertising and PR LECTURE: Structure of Digital Advertising and PR 3

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Discussion Topic

DISCUSSION 3a: Questions from Presenter A - Sierra Wynn/Kent & Taylor (2002), Toward a Dialogic Theory in Public Relations DISCUSSION 3a: Questions from Presenter A - Sierra Wynn/Kent & Taylor (2002), Toward a Dialogic Theory in Public Relations 10 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3b: Questions from Presenter B - Cadie Hancock/Oh & Sundar (2015). How does interactivity persuade? DISCUSSION 3b: Questions from Presenter B - Cadie Hancock/Oh & Sundar (2015). How does interactivity persuade? 10 5

discussion_topic 6022743 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3c: Questions from Presenter C - Cooper Buckles/Triantafillidou & Yannas, (2014). How PR agencies in Greece respond to digital trends DISCUSSION 3c: Questions from Presenter C - Cooper Buckles/Triantafillidou & Yannas, (2014). How PR agencies in Greece respond to digital trends 10 6

discussion_topic 6022744 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 3d: Questions from Presenter D - Emilie Arkin/ Kim & Hung-Baesecke et.al (2013), A Strategic Management Approach to Reputation, Relationships, and Publics DISCUSSION 3d: Questions from Presenter D - Emilie Arkin/ Kim & Hung-Baesecke et.al (2013), A Strategic Management Approach to Reputation, Relationships, and Publics 10 7

discussion_topic 6022746 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 3: Structure of Digital Advertising and PR QUIZ 3: Structure of Digital Advertising and PR 10 8

quiz 6022748 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 3 - Thurs. Feb. 1 LIVE SESSION: Week 3 - Thurs. Feb. 1 10 9

assignment 6022749 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 4: Internet & Mobile Marketing

Module 4: Internet & Mobile Marketing Module 4: Internet & Mobile Marketing

Page

INTRODUCTION: Internet & Mobile Marketing INTRODUCTION: Internet & Mobile Marketing 1

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RESOURCES: Internet & Mobile Marketing RESOURCES: Internet & Mobile Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Internet & Mobile Marketing LECTURE: Internet & Mobile Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4a: Questions from Presenter A - Christa Ellis/Ramaswami et al. (2020), Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community DISCUSSION 4a: Questions from Presenter A - Christa Ellis/Ramaswami et al. (2020), Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community 10 4

discussion_topic 6022756 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4b: Questions from Presenter B- Holly Rahmann/Huang (2021), Arist: Learning Bit by Bit DISCUSSION 4b: Questions from Presenter B- Holly Rahmann/Huang (2021), Arist: Learning Bit by Bit 10 5

discussion_topic 6022757 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4c: Questions from Presenter C - Ryan Elliott/Yoffie & Fisher (2021), Social Media War 2021: Snap vs. Facebook vs. TikTok DISCUSSION 4c: Questions from Presenter C - Ryan Elliott/Yoffie & Fisher (2021), Social Media War 2021: Snap vs. Facebook vs. TikTok 10 6

discussion_topic 6022759 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 4d: Questions from Presenter D -Josh Vascil/Kwon (2019), Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge DISCUSSION 4d: Questions from Presenter D -Josh Vascil/Kwon (2019), Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge 10 7

discussion_topic 6022761 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 4: Internet & Mobile Marketing QUIZ 4: Internet & Mobile Marketing 10 8

quiz 6022763 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 4 - Thurs. Feb. 8 LIVE SESSION: Week 4 - Thurs. Feb. 8 10 9

assignment 6022765 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing Module 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing

Page

INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing INTRODUCTION: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing RESOURCES: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing LECTURE: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5a: Questions from Presenter A -Michelle Stoddard/Aramendia-Muneta et. al (2021), Key Image Attributes to Elicit Likes and Comments on Instagram DISCUSSION 5a: Questions from Presenter A -Michelle Stoddard/Aramendia-Muneta et. al (2021), Key Image Attributes to Elicit Likes and Comments on Instagram 10 4

discussion_topic 6022772 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5b: Questions from Presenter B- Erynn Haskins/Pressgrove et. al (2018), What is Contagious? Exploring why content goes viral on Twitter: ALS Ice Bucket Challenge. DISCUSSION 5b: Questions from Presenter B- Erynn Haskins/Pressgrove et. al (2018), What is Contagious? Exploring why content goes viral on Twitter: ALS Ice Bucket Challenge. 10 5

discussion_topic 6022774 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5c: Questions from Presenter C - Dimona Esparza/Avery & Israeli (2020), Influencer Marketing DISCUSSION 5c: Questions from Presenter C - Dimona Esparza/Avery & Israeli (2020), Influencer Marketing 10 6

discussion_topic 6022776 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 5d: Questions from Presenter D - Meghan Valvano/Barta et al. (2023). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience DISCUSSION 5d: Questions from Presenter D - Meghan Valvano/Barta et al. (2023). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience 10 7

discussion_topic 6022779 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing QUIZ 5: Digital Traffic Building II - Social Media, WOM/Influencer Marketing 10 8

quiz 6022781 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 5 - Thurs. Feb 15 LIVE SESSION: Week 5 - Thurs. Feb 15 10 9

assignment 6022783 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Module 6: Digital Traffic Building III - Content Marketing, Native Advertising Module 6: Digital Traffic Building III - Content Marketing, Native Advertising

Page

INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising INTRODUCTION: Digital Traffic Building III - Content Marketing, Native Advertising 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising RESOURCES: Digital Traffic Building III - Content Marketing, Native Advertising 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising LECTURE: Digital Traffic Building III - Content Marketing, Native Advertising 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6a: Questions from Presenter A - Jennifer Mitchell/Chung & Kim (2021), Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users DISCUSSION 6a: Questions from Presenter A - Jennifer Mitchell/Chung & Kim (2021), Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users 10 4

discussion_topic 6022790 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6b: Questions from Presenter B -Tricia Woodward/Rancati & Gordini (2014), Content marketing metrics: Theoretical aspects and empirical evidence DISCUSSION 6b: Questions from Presenter B -Tricia Woodward/Rancati & Gordini (2014), Content marketing metrics: Theoretical aspects and empirical evidence 10 5

discussion_topic 6022792 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6d: Questions from Presenter D -Taryn Hanson/Müller & Christandl (2019), Content is king – The effect of content marketing, sponsored content & user-generated content on brand responses DISCUSSION 6d: Questions from Presenter D -Taryn Hanson/Müller & Christandl (2019), Content is king – The effect of content marketing, sponsored content & user-generated content on brand responses 10 7

discussion_topic 6022796 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising QUIZ 6: Digital Traffic Building III - Content Marketing, Native Advertising 10 8

quiz 6022799 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 6 - Thurs. Feb. 22 LIVE SESSION: Week 6 - Thurs. Feb. 22 10 9

assignment 6022801 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 7: Augmented Reality / Virtual Reality

Module 7: Augmented Reality / Virtual Reality Module 7: Augmented Reality / Virtual Reality

Page

INTRODUCTION: Augmented Reality / Virtual Reality INTRODUCTION: Augmented Reality / Virtual Reality 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Augmented Reality / Virtual Reality RESOURCES: Augmented Reality / Virtual Reality 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Augmented Reality / Virtual Reality LECTURE: Augmented Reality / Virtual Reality 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7a: Questions from Presenter A - Jessica Clements/McDonald et. al. (2020) Apple bets on Augmented Reality DISCUSSION 7a: Questions from Presenter A - Jessica Clements/McDonald et. al. (2020) Apple bets on Augmented Reality 10 4

discussion_topic 6022810 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7b: Questions from Presenter B - Tiffany Kinniebrew/Yoffee et al. (2020) Extended Reality Extends into Enterprise? DISCUSSION 7b: Questions from Presenter B - Tiffany Kinniebrew/Yoffee et al. (2020) Extended Reality Extends into Enterprise? 10 5

discussion_topic 6022812 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7c: Questions from Presenter C - Fernando Morales/de Regt et. al (2021), Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing. DISCUSSION 7c: Questions from Presenter C - Fernando Morales/de Regt et. al (2021), Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing. 10 6

discussion_topic 6022814 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 7: Augmented Reality / Virtual Reality QUIZ 7: Augmented Reality / Virtual Reality 10 8

quiz 6022818 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 7 - Thurs. Feb. 29 LIVE SESSION: Week 7 - Thurs. Feb. 29 10 9

assignment 6022820 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 8: Mid-Term Exam

Module 8: Mid-Term Exam Module 8: Mid-Term Exam

Page

INTRODUCTION: Mid-Term Exam INTRODUCTION: Mid-Term Exam 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Mid-Term Exam Mid-Term Exam 60 2

assignment 6022824 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 9: Subscription Economy and OTT

Module 9: Subscription Economy and OTT Module 9: Subscription Economy and OTT

Page

INTRODUCTION: Subscription Economy and OTT INTRODUCTION: Subscription Economy and OTT 1

wiki_page 6022827 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Subscription Economy and OTT RESOURCES: Subscription Economy and OTT 2

wiki_page 6022829 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Subscription Economy and OTT LECTURE: Subscription Economy and OTT 3

wiki_page 6022831 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9a: Questions from Presenter A - Petrina Hood/Ascarza (2021), Melissa Wood Health: How to Win in the Creator Economy DISCUSSION 9a: Questions from Presenter A - Petrina Hood/Ascarza (2021), Melissa Wood Health: How to Win in the Creator Economy 10 4

discussion_topic 6022833 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9b: Questions from Presenter B - Cheyenne Malacara/Andonova et. al (2021), Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry DISCUSSION 9b: Questions from Presenter B - Cheyenne Malacara/Andonova et. al (2021), Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry 10 5

discussion_topic 6022835 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9c: Questions from Presenter C - Heather Burnette/Subramanian (2018), MoviePass: Disruption Through Subscription DISCUSSION 9c: Questions from Presenter C - Heather Burnette/Subramanian (2018), MoviePass: Disruption Through Subscription 10 6

discussion_topic 6022837 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 9: Subscription Economy and OTT QUIZ 9: Subscription Economy and OTT 10 8

quiz 6022840 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 9 - Thurs. March 14 LIVE SESSION: Week 9 - Thurs. March 14 10 9

assignment 6022842 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 10: Digital Comm. Effectiveness / User Analytics

Module 10: Digital Comm. Effectiveness / User Analytics Module 10: Digital Comm. Effectiveness / User Analytics

Page

INTRODUCTION: Digital Comm. Effectiveness / User Analytics INTRODUCTION: Digital Comm. Effectiveness / User Analytics 1

wiki_page 6022845 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Digital Comm. Effectiveness / User Analytics RESOURCES: Digital Comm. Effectiveness / User Analytics 2

wiki_page 6022847 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Digital Comm. Effectiveness / User Analytics LECTURE: Digital Comm. Effectiveness / User Analytics 3

wiki_page 6022849 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10a: Questions from Presenter A - Bria Dent/Evans (2020), How to Calculate ROI in Digital Marketing Download DISCUSSION 10a: Questions from Presenter A - Bria Dent/Evans (2020), How to Calculate ROI in Digital Marketing Download 10 4

discussion_topic 6022851 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10b: Questions from Presenter B - Griselda Perez/ Oh et. al (2015), Social media analytics framework: the case of Twitter and Super Bowl ads DISCUSSION 10b: Questions from Presenter B - Griselda Perez/ Oh et. al (2015), Social media analytics framework: the case of Twitter and Super Bowl ads 10 5

discussion_topic 6022852 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10c: Questions from Presenter C - Crystal O'Rorke, Tam et.al (2019), Social Media Analytics & Supporting Company PR DISCUSSION 10c: Questions from Presenter C - Crystal O'Rorke, Tam et.al (2019), Social Media Analytics & Supporting Company PR 10 6

discussion_topic 6022854 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 10: Digital Comm. Effectiveness / User Analytics QUIZ 10: Digital Comm. Effectiveness / User Analytics 10 8

quiz 6022858 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 10 - Thurs. March 28 LIVE SESSION: Week 10 - Thurs. March 28 10 9

assignment 6022860 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 11: Targeting and Personalization

Module 11: Targeting and Personalization Module 11: Targeting and Personalization

Page

INTRODUCTION: Targeting and Personalization INTRODUCTION: Targeting and Personalization 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Targeting and Personalization RESOURCES: Targeting and Personalization 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Targeting and Personalization LECTURE: Targeting and Personalization 3

wiki_page 6022867 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11a: Questions from Presenter A - Katey Followell/Bleier & Eisenbeiss (2015). The Importance of Trust for Personalized Online Advertising. DISCUSSION 11a: Questions from Presenter A - Katey Followell/Bleier & Eisenbeiss (2015). The Importance of Trust for Personalized Online Advertising. 10 4

discussion_topic 6022870 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11b: Questions from Presenter B -Maggie McPherson/Calder & Malthouse (2008), Media Engagement and Advertising Effectiveness DISCUSSION 11b: Questions from Presenter B -Maggie McPherson/Calder & Malthouse (2008), Media Engagement and Advertising Effectiveness 10 5

discussion_topic 6022872 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11c: Questions from Presenter C - Maci Killman/Goldfarb & Tucker (2011). Online Display Advertising: Targeting and Obtrusiveness. DISCUSSION 11c: Questions from Presenter C - Maci Killman/Goldfarb & Tucker (2011). Online Display Advertising: Targeting and Obtrusiveness. 10 6

discussion_topic 6022874 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11d: Questions from Presenter D - Alex Pacheco/Lambrecht & Tucker (2013), When Does Retargeting Work? Information Specificity in Online Advertising DISCUSSION 11d: Questions from Presenter D - Alex Pacheco/Lambrecht & Tucker (2013), When Does Retargeting Work? Information Specificity in Online Advertising 10 7

discussion_topic 6022876 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 11: Targeting and Personalization QUIZ 11: Targeting and Personalization 10 8

quiz 6022878 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 11 - Thurs. April 4 LIVE SESSION: Week 11 - Thurs. April 4 10 9

assignment 6022879 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT: Final Project Proposal ASSIGNMENT: Final Project Proposal 10 10

assignment 6022880 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 12: Big Data Marketing / Privacy

Module 12: Big Data Marketing / Privacy Module 12: Big Data Marketing / Privacy

Page

INTRODUCTION: Big Data Marketing / Privacy INTRODUCTION: Big Data Marketing / Privacy 1

wiki_page 6022883 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Big Data Marketing / Privacy RESOURCES: Big Data Marketing / Privacy 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Big Data Marketing / Privacy LECTURE: Big Data Marketing / Privacy 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12a: Questions from Presenter A - Chelsea Healy/Fulgoni (2013), Big Data: Friend or Foe of Digital Advertising? DISCUSSION 12a: Questions from Presenter A - Chelsea Healy/Fulgoni (2013), Big Data: Friend or Foe of Digital Advertising? 10 4

discussion_topic 6022888 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12b: Questions from Presenter B - Brooke Taron/Malthouse & Li (2017), Opportunities for and Pitfalls of Using Big Data in Advertising Research DISCUSSION 12b: Questions from Presenter B - Brooke Taron/Malthouse & Li (2017), Opportunities for and Pitfalls of Using Big Data in Advertising Research 10 5

discussion_topic 6022890 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 12c: Questions from Presenter C - Lexus Jenkins/Wiencierz & Röttger (2019). Big data in public relations: A conceptual framework DISCUSSION 12c: Questions from Presenter C - Lexus Jenkins/Wiencierz & Röttger (2019). Big data in public relations: A conceptual framework 10 6

discussion_topic 6022892 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 12: Big Data Marketing / Privacy QUIZ 12: Big Data Marketing / Privacy 10 8

quiz 6022897 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 12 - Thurs. April 11 LIVE SESSION: Week 12 - Thurs. April 11 10 9

assignment 6022899 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 13 : AI and Machine Learning

Module 13 : AI and Machine Learning Module 13 : AI and Machine Learning

Page

INTRODUCTION: AI and Machine Learning INTRODUCTION: AI and Machine Learning 1

wiki_page 6022900 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: AI and Machine Learning RESOURCES: AI and Machine Learning 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: AI and Machine Learning LECTURE: AI and Machine Learning 3

wiki_page 6022903 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13a: Questions from Presenter A - Stacey Kang/ Walker (2019), Alexa: A Pandora's Box of Risks DISCUSSION 13a: Questions from Presenter A - Stacey Kang/ Walker (2019), Alexa: A Pandora's Box of Risks 10 4

discussion_topic 6022905 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13b: Questions from Presenter B - Tony Pennington/Davis et al. (2019) TikTok's AI Strategy DISCUSSION 13b: Questions from Presenter B - Tony Pennington/Davis et al. (2019) TikTok's AI Strategy 10 5

discussion_topic 6022907 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13c: Questions from Presenter C - Kaitlyn Verser/ Ma & Sun, Machine Learning and AI in Marketing-Connecting Computing Power to Human Marketing DISCUSSION 13c: Questions from Presenter C - Kaitlyn Verser/ Ma & Sun, Machine Learning and AI in Marketing-Connecting Computing Power to Human Marketing 10 6

discussion_topic 6022909 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 13: AI and Machine Learning QUIZ 13: AI and Machine Learning 10 8

quiz 6022913 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 13 - Thurs. April 18 LIVE SESSION: Week 13 - Thurs. April 18 10 9

assignment 6022915 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 14: Corporate Social Responsibility in the Digital Era

Module 14: Corporate Social Responsibility in the Digital Era Module 14: Corporate Social Responsibility in the Digital Era

Page

INTRODUCTION: Corporate Social Responsibility in the Digital Era INTRODUCTION: Corporate Social Responsibility in the Digital Era 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Corporate Social Responsibility in the Digital Era RESOURCES: Corporate Social Responsibility in the Digital Era 2

wiki_page 6022919 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Corporate Social Responsibility in the Digital Era LECTURE: Corporate Social Responsibility in the Digital Era 3

wiki_page 6022921 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14a: Questions from Presenter A- Elizabeth Tejada/Carucci (2022). How Leaders Should Handle Public Criticism DISCUSSION 14a: Questions from Presenter A- Elizabeth Tejada/Carucci (2022). How Leaders Should Handle Public Criticism 10 4

discussion_topic 6022922 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14b: Questions from Presenter B - Lisa Houghton/Hoffman (2021), Starbucks DISCUSSION 14b: Questions from Presenter B - Lisa Houghton/Hoffman (2021), Starbucks 10 5

discussion_topic 6022924 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14c: Questions from Presenter C - Rachel Cain/Porter & Kramer (2006), The Link Between Competitive Advantage & Corp Responsibility DISCUSSION 14c: Questions from Presenter C - Rachel Cain/Porter & Kramer (2006), The Link Between Competitive Advantage & Corp Responsibility 10 6

discussion_topic 6022926 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 14: Corporate Social Responsibility in the Digital Era QUIZ 14: Corporate Social Responsibility in the Digital Era 12 8

quiz 6022930 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 14 - Thursday April 25 LIVE SESSION: Week 14 - Thursday April 25 10 9

assignment 6022931 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 15: Crisis Communication in the Digital Era

Module 15: Crisis Communication in the Digital Era Module 15: Crisis Communication in the Digital Era

Page

INTRODUCTION: Crisis Communication in the Digital Era INTRODUCTION: Crisis Communication in the Digital Era 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

RESOURCES: Crisis Communication in the Digital Era RESOURCES: Crisis Communication in the Digital Era 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE: Crisis Communication in the Digital Era LECTURE: Crisis Communication in the Digital Era 3

wiki_page 6022938 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15b: Questions from Presenter B - Shelby Montgomery/Grégoire et. al (2015). Managing social media crises with your customers: The good, the bad, and the ugly. Business Horizons DISCUSSION 15b: Questions from Presenter B - Shelby Montgomery/Grégoire et. al (2015). Managing social media crises with your customers: The good, the bad, and the ugly. Business Horizons 10 5

discussion_topic 6022941 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15c: Questions from Presenter C - Liv Whitley /Seeger (2006). Best Practices in Crisis Communication: An Expert Panel Process DISCUSSION 15c: Questions from Presenter C - Liv Whitley /Seeger (2006). Best Practices in Crisis Communication: An Expert Panel Process 10 6

discussion_topic 6022943 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

QUIZ 15: Crisis Communication in the Digital Era QUIZ 15: Crisis Communication in the Digital Era 10 8

quiz 6022948 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

LIVE SESSION: Week 15 - Thurs. May 2 LIVE SESSION: Week 15 - Thurs. May 2 10 9

assignment 6022950 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 16: Final Project

Module 16: Final Project Module 16: Final Project

Assignment

ASSIGNMENT: Final Project ASSIGNMENT: Final Project 90 1

assignment 6022953 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT: Final Project Peer Evaluation ASSIGNMENT: Final Project Peer Evaluation 10 2

assignment 6022955 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete