Course Modules: AMGT-5223-999

Start Here

Start Here Start Here

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START HERE: Course Overview START HERE: Course Overview 2

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RESOURCES: Course Materials RESOURCES: Course Materials 3

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How to Be Successful in This Course How to Be Successful in This Course 4

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Technical Support Technical Support 5

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Discussion Topic

DISCUSSION A: Experiences and Expectations DISCUSSION A: Experiences and Expectations 6

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Discussion Topic

DISCUSSION B: Course Help Board DISCUSSION B: Course Help Board 7

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1. Storytelling

1. Storytelling 1. Storytelling

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INTRODUCTION: Storytelling INTRODUCTION: Storytelling 1

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RESOURCES: Storytelling RESOURCES: Storytelling 2

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Assignment

ASSIGNMENT 1: Press Release ASSIGNMENT 1: Press Release 100 3

assignment 5577631 1

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Assignment

ASSIGNMENT 2: Marketing Plan - Executive Summary ASSIGNMENT 2: Marketing Plan - Executive Summary 100 4

assignment 5577632 1

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Assignment

ASSIGNMENT 3: Marketing Plan - Marketing Research, Cultural Industry, and Discipline Background ASSIGNMENT 3: Marketing Plan - Marketing Research, Cultural Industry, and Discipline Background 100 5

assignment 5577633 1

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LIVE SESSION: Week 1 LIVE SESSION: Week 1 6

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2. Institutional Marketing

2. Institutional Marketing 2. Institutional Marketing

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INTRODUCTION: Institutional Marketing INTRODUCTION: Institutional Marketing 1

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RESOURCES: Institutional Marketing RESOURCES: Institutional Marketing 2

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Assignment

ASSIGNMENT 1: Institutional Press Release ASSIGNMENT 1: Institutional Press Release 100 3

assignment 5577637 1

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Assignment

ASSIGNMENT 2: Assessing Trends ASSIGNMENT 2: Assessing Trends 100 4

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Assignment

ASSIGNMENT 3: Marketing Plan - Identify Your Customer Profiles ASSIGNMENT 3: Marketing Plan - Identify Your Customer Profiles 100 5

assignment 5577639 1

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LIVE SESSION : Week 2 LIVE SESSION : Week 2 6

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3. Positioning and Asset Mapping

3. Positioning and Asset Mapping 3. Positioning and Asset Mapping

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INTRODUCTION: Positioning and Asset Mapping INTRODUCTION: Positioning and Asset Mapping 1

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RESOURCES: Positioning and Asset Mapping RESOURCES: Positioning and Asset Mapping 2

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Assignment

ASSIGNMENT 1: Reverse Lookup IP to Physical Addresses ASSIGNMENT 1: Reverse Lookup IP to Physical Addresses 100 3

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Assignment

ASSIGNMENT 2: Cultural Asset Mapping ASSIGNMENT 2: Cultural Asset Mapping 100 4

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Assignment

ASSIGNMENT 3: Marketing Plan - Identify your Competition ASSIGNMENT 3: Marketing Plan - Identify your Competition 100 5

assignment 5577645 1

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Attachment

digital_tools_infographics_Maremel.pdf digital_tools_infographics_Maremel.pdf 6

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LIVE SESSION: Week 3 LIVE SESSION: Week 3 7

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SURVEY: Early Course Feedback SURVEY: Early Course Feedback 8

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4. Data Marketing

4. Data Marketing 4. Data Marketing

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INTRODUCTION: Data Marketing INTRODUCTION: Data Marketing 1

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RESOURCES: Data Marketing RESOURCES: Data Marketing 2

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Assignment

ASSIGNMENT 1: Customer Acquisition Cost ASSIGNMENT 1: Customer Acquisition Cost 100 3

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Assignment

ASSIGNMENT 2: Market Sizing ASSIGNMENT 2: Market Sizing 100 4

assignment 5577651 1

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Assignment

ASSIGNMENT 3: Marketing Plan - Key Performance Indicators (KPIs) ASSIGNMENT 3: Marketing Plan - Key Performance Indicators (KPIs) 100 5

assignment 5577652 1

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LIVE SESSION: Week 4 LIVE SESSION: Week 4 6

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5. Audience Development

5. Audience Development 5. Audience Development

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INTRODUCTION: Audience Development INTRODUCTION: Audience Development 1

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RESOURCES: Audience Development RESOURCES: Audience Development 2

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Assignment

ASSIGNMENT 1: Newsletter ASSIGNMENT 1: Newsletter 100 3

assignment 5577656 1

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Assignment

ASSIGNMENT 2: Audience Development Plan Research and Analysis ASSIGNMENT 2: Audience Development Plan Research and Analysis 100 4

assignment 5577657 1

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Assignment

ASSIGNMENT 3: Marketing Plan - Content Initiatives, Sales, and Strategies ASSIGNMENT 3: Marketing Plan - Content Initiatives, Sales, and Strategies 100 5

assignment 5577658 1

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LIVE SESSION: Week 5 LIVE SESSION: Week 5 6

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6. Social Media & the Arts

6. Social Media & the Arts 6. Social Media & the Arts

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INTRODUCTION: Social Media & the Arts INTRODUCTION: Social Media & the Arts 1

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RESOURCES: Social Media & the Arts RESOURCES: Social Media & the Arts 2

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Assignment

ASSIGNMENT 1: Media Buying ASSIGNMENT 1: Media Buying 100 3

assignment 5577663 1

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Assignment

ASSIGNMENT 2: Data Automation - Email Merge ASSIGNMENT 2: Data Automation - Email Merge 100 4

assignment 5577664 1

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Assignment

ASSIGNMENT 3: Marketing Plan - Define Your Marketing Budget ASSIGNMENT 3: Marketing Plan - Define Your Marketing Budget 100 5

assignment 5577665 1

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LIVE SESSION: Week 6 LIVE SESSION: Week 6 6

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7. The Value of the Arts

7. The Value of the Arts 7. The Value of the Arts

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INTRODUCTION: The Value of the Arts INTRODUCTION: The Value of the Arts 1

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RESOURCES: The Value of the Arts RESOURCES: The Value of the Arts 2

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Assignment

ASSIGNMENT 1: Sponsorship Deck ASSIGNMENT 1: Sponsorship Deck 100 3

assignment 5577669 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT 2: Arts Economic Impact Calculator ASSIGNMENT 2: Arts Economic Impact Calculator 100 4

assignment 5577670 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT 3: Marketing Plan - Omissions ASSIGNMENT 3: Marketing Plan - Omissions 100 5

assignment 5577671 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LIVE SESSION: Week 7 LIVE SESSION: Week 7 6

wiki_page 5577672 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

8. Community-Engaged Marketing

8. Community-Engaged Marketing 8. Community-Engaged Marketing

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INTRODUCTION: Community-Engaged Marketing INTRODUCTION: Community-Engaged Marketing 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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RESOURCES: Community-Engaged Marketing RESOURCES: Community-Engaged Marketing 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT 1: Arts for Social Change ASSIGNMENT 1: Arts for Social Change 100 3

assignment 5577675 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT 2: Marketing Plan - Conclusion and Takeaways ASSIGNMENT 2: Marketing Plan - Conclusion and Takeaways 100 4

assignment 5577676 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT 3: Marketing Plan - Assemble Whole Document ASSIGNMENT 3: Marketing Plan - Assemble Whole Document 100 5

assignment 5577677 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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LIVE SESSION: Week 8 LIVE SESSION: Week 8 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete