Course Syllabus
Contact Information
Course Details
For a list of course activities, scroll to the bottom of this page.
Course Prerequisites
This course is intended as an elementary survey and does not assume any prior knowledge of the advertising industry though the majority of students will have completed Introduction to Media (JMC 1013) and Media Writing and Storytelling (JMC 2033).
Course Materials
- Textbook. Launch! Advertising and Promotion in Real Time. Good news: your textbook for this class is available at no cost on Canvas thanks to the support of the OU Alternative Textbook Grant. Your book is available in both web view and PDF and you can use whichever format you want. You are also able to purchase a print copy at OU Bookstore. Web view is recommended -- the responsive design works seamlessly on any device.
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Respondus LockDown Browser. This course requires the use of LockDown Browser for online exams. Watch this short video to get a basic understanding of LockDown Browser and the webcam feature (which is required for exams).
Then download and install LockDown Browser from this link: link.ou.edu/respondus
Grades
Breakdown
| Activity | Description | Points |
|---|---|---|
| Exams | Three quarterly exams worth 200 points will be administered. The lowest test grade will be automatically dropped. | 400 |
| Chapter Quizzes |
Thirteen quizzes worth 20 points each are available to students. The highest ten quiz scores will be included in the final grade calculation and the three lowest quiz grades will be dropped. |
200 |
| Case Studies | Students will complete four case studies over the semester worth 60 points. | 240 |
| Discussions | Full participation in discussions will result in 60 total points. | 60 |
| Final Exam | A non-cumulative final exam will be administered at the end of the term. This exam is not eligible to be dropped. | 100 |
| Total | 1000 |
Scale
This course is out of 1000 points. It should be noted that there is a distinction between a points-based system and a percentage-based system. In a points-based system, percentages do not exist. Thus, rounding up is not an option.
A: 900 – 1000 points
B: 800 – 899 points
C: 700 – 799 points
D: 600 – 699 points
F: 0 – 599 points
Course Components
Lecture Videos
Each module will contain 1-2 sets of lecture videos. These will be narrated slide decks which will range in length between 1-10 minutes per video. Additionally, I will include specific historical and modern advertisements in the video carousel. It is expected that students watch the videos in full, take notes, and complete any corresponding assignments (discussions, quizzes, etc.). Lecture material will be covered on the exams.
Discussions
Discussion board and Flipgrid activities will often correspond to the lecture content. It will be expected that you not treat these as a one-way means of communication but a tool to engage with your peers. Students are required to not only post but respond to each others post. For more expectations and etiquette information, see How to Be Successful in This Course.
Case Studies
Throughout the semester, students will post case study write-ups on a shared blog discussing and analyzing different advertising campaigns.
Exams
Exams will be 50 multiple choice questions and must be completed within a 75-minute time limit. Additional time can be requested by those who have received accommodations through the Accessibility and Disability Resource Center. All exams will be proctored using Respondus LockDown Browser and Respondus Monitor. More information about Respondus is detailed below.
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To take an online test, start LockDown Browser and navigate to the exam. (You won't be able to access the exam with a standard web browser.) For additional details on using LockDown Browser, review this Student Quick Start Guide (PDF)
Respondus Instructor Quick Start Guide
Finally, when taking an online exam, follow these guidelines:
- Select a location where you won't be interrupted
- Before starting the test, know how much time is available for it, and that you've allotted sufficient time to complete it
- Turn off all mobile devices, phones, etc. and don't have them within reach
- Clear your area of all external materials — books, papers, other computers, or devices
- Remain at your desk or workstation for the duration of the test
- LockDown Browser will prevent you from accessing other websites or applications; you will be unable to exit the test until all questions are completed and submitted
Additional information is available in the RESOURCES: Course Materials page.
Course Policies
Communication
Students are welcome to contact me via Canvas Inbox or email. While I am usually quick to respond to all messages, please allow me 24 hours during week days to respond. If you message on a weekend, please do notexpect to not receive a response until Monday morning.
Late Policy
Late work is permitted for partial credit. For every day that a non-exam assignment is late, 25% will be automatically deducted from your highest possible grade. For example, if you make a 100% on a chapter quiz, but you completed two days past the original due date, Canvas will show your score as a 50%.
University Academic Policies and Student Support
Course Catalog
Search the OU Course Catalogue.
Student Handbook
Please familiarize yourself with the OU Student Handbook.
Online Library
Access digital materials and other resources at OU Libraries.
Academic Misconduct
In addition to the course conduct policies outlined by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook.
It is the responsibility of each student to be familiar with the definitions, policies, and procedures concerning academic misconduct. The Student Code is available from the Office of the Vice President for Student Affairs, and is contained in the Student's Guide to Academic Integrity.
This site also defines misconduct, provides examples of prohibited conduct, and explains the sanctions available for those found guilty of misconduct.
Plagiarism
Plagiarism is the most common form of academic misconduct at OU. There is basically no college-level assignment that can be satisfactorily completed by copying. OU's basic assumption about writing is that all written assignments show the student's own understanding in the student's own words. That means all writing assignments, in class or out, are assumed to be composed entirely of words generated (not simply found) by the student, except where words written by someone else are specifically marked as such with proper citation. Including other people's words in your paper is helpful when you do it honestly and correctly. When you don't, it's plagiarism.
For more information about plagiarism, watch this video and then take this short course offered by University Libraries.
Reasonable Accommodation for Disabilities
The University of Oklahoma is committed to providing reasonable accommodation for all students with disabilities. Students with disabilities who require accommodations in this course should contact their professor as early in the semester as possible.
Students with disabilities must be registered with the Disability Resource Center prior to receiving accommodations in this course.
If you have a disability and you would like to make a request for reasonable accommodation, please see the Graduate Student Handbook or get in touch with the Accessibility and Disability Resource Center.
Adjustments for Pregnancy/Childbirth Related Issues
Should you need modifications or adjustments to your course requirements because of documented pregnancy-related or childbirth-related issues, please contact me as soon as possible to discuss your options. Generally, modifications will be made where medically necessary and similar in scope to accommodations based on temporary disability. Learn more about the rights of pregnant and parenting students by consulting the FAQ sheets provided by the Institutional Equity Office.
Title IX Resources
For any concerns regarding gender-based discrimination, sexual harassment, sexual misconduct, stalking, or intimate partner violence, the University offers a variety of resources, including advocates on-call 24/7, counseling services, mutual no contact orders, scheduling adjustments, and disciplinary sanctions against the perpetrator. Please contact the Sexual Misconduct Office at 405-325-2215 (8-5, M-F) or OU Advocates at 405-615-0013 (24/7) to learn more or to report an incident.
Religious Holidays
It is the policy of the University to excuse absences of students that result from religious observances and to provide for the rescheduling of examinations and additional required classwork that may fall on religious holidays without penalty. It is the responsibility of the student to make alternate arrangements with the instructor at least one week prior to the actual date of the religious holiday.
Copyright Policy
It is illegal to download, upload, reproduce, or distribute any copyrighted material, in any form and in any fashion, without permission from the copyright holder or his/her authorized agent. The University of Oklahoma expects all members of its community to comply fully with federal copyright laws. If such laws appear to have been violated by any user, the university reserves the right (1) to terminate that user’s access to some or all of the university’s computer systems and information resources and (2) to take additional disciplinary actions as deemed necessary or appropriate. Repeat offenders will be sanctioned and their privileges terminated.
Registration and Withdrawal
If you choose to withdraw from this course, you must complete the appropriate University form and turn the form in before the deadline. If you stop attending the course and doing the coursework without doing the required paperwork, your grade will be calculated with missed homework and examination grades entered as zero. This could result in receiving a grade of F in the course. Deadlines are shown in the Academic Calendar, which is available from the Office of the Registrar.
Student Grievances
In addition to any policies outlined related to submitting an informal or formal grievance by your professor in the Course Syllabus in the online classroom, please review the Graduate Student Handbook for more information about the process of submitting a formal grievance.
Course Summary:
| Date | Details | Due |
|---|---|---|