Course Modules: Intro to Ad - Fall 2020 (Online)

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Start Here Start Here

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START HERE: Course Overview START HERE: Course Overview 2

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RESOURCES: Course Materials RESOURCES: Course Materials 4

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How to Be Successful in This Course How to Be Successful in This Course 5

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Technical Support Technical Support 9

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Discussion Topic

DISCUSSION: Experiences and Expectations DISCUSSION: Experiences and Expectations 10

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Quiz

QUIZ: Syllabus and Course Policies QUIZ: Syllabus and Course Policies 11

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Discussion Topic

DISCUSSION 1: Course Help Board DISCUSSION 1: Course Help Board 12

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Week 1: The World of Advertising and Integrated Brand Promotion

Week 1: The World of Advertising and Integrated Brand Promotion Week 1: The World of Advertising and Integrated Brand Promotion

Prerequisites: Start Here

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INTRODUCTION 1: The World of Advertising and Integrated Brand Promotion INTRODUCTION 1: The World of Advertising and Integrated Brand Promotion 1

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LECTURE 1A: The World of Advertising and its History LECTURE 1A: The World of Advertising and its History 2

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LECTURE 1B: The World of Advertising and its History LECTURE 1B: The World of Advertising and its History 3

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Discussion Topic

DISCUSSION 1: The P.T. Barnum Era DISCUSSION 1: The P.T. Barnum Era 2 5

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Assignment

FLIPGRID 1: Big Brands FLIPGRID 1: Big Brands 2 7

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Quiz

QUIZ: Chapter 1 QUIZ: Chapter 1 20 8

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Quiz

QUIZ: Chapter 2 QUIZ: Chapter 2 20 9

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Week 2: The Structure of the Advertising and Promotion Industry

Week 2: The Structure of the Advertising and Promotion Industry Week 2: The Structure of the Advertising and Promotion Industry

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INTRODUCTION 2: Structure of the Advertising Industry INTRODUCTION 2: Structure of the Advertising Industry 1

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LECTURE 2A: Structure of the Advertising Industry LECTURE 2A: Structure of the Advertising Industry 4

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Quiz

SELF-CHECK QUIZ: Structure of the Advertising Industry SELF-CHECK QUIZ: Structure of the Advertising Industry 6

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Discussion Topic

DISCUSSION 2: A-List Agencies DISCUSSION 2: A-List Agencies 2 7

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LECTURE 2B: Social, Ethical, and Regulatory Aspects of Advertising LECTURE 2B: Social, Ethical, and Regulatory Aspects of Advertising 8

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Quiz

SELF-CHECK QUIZ: Social, Ethical, and Regulatory Aspects SELF-CHECK QUIZ: Social, Ethical, and Regulatory Aspects 9

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Discussion Topic

DISCUSSION 2: Ethical Issues Facing Advertisers DISCUSSION 2: Ethical Issues Facing Advertisers 2 10

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External Url

DESSERT: Which Ad Agency Job is Right for You? (Interactive Quiz) DESSERT: Which Ad Agency Job is Right for You? (Interactive Quiz) 12

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Week 3: Analyzing the Environment for Advertising

Week 3: Analyzing the Environment for Advertising Week 3: Analyzing the Environment for Advertising

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INTRODUCTION 3: Analyzing the Environment for Advertising INTRODUCTION 3: Analyzing the Environment for Advertising 1

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LECTURE 3A: Market Segmentation, Positioning, and the Value Proposition LECTURE 3A: Market Segmentation, Positioning, and the Value Proposition 3

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Quiz

SELF-CHECK QUIZ: Market Segmentation, Positioning, and the Value Proposition SELF-CHECK QUIZ: Market Segmentation, Positioning, and the Value Proposition 5

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Discussion Topic

DISCUSSION 3A: Home Town Demographic Portrait Copy DISCUSSION 3A: Home Town Demographic Portrait Copy 2 6

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LECTURE 3B: Advertising Research LECTURE 3B: Advertising Research 8

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Quiz

SELF-CHECK QUIZ: Advertising Research SELF-CHECK QUIZ: Advertising Research 9

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Discussion Topic

DISCUSSION 3B: Home Town Demographic Portrait DISCUSSION 3B: Home Town Demographic Portrait 2 10

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Quiz

Quiz: Chapter 3 Quiz: Chapter 3 20 13

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Quiz

Quiz: Chapter 4 Quiz: Chapter 4 20 14

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Context Module Sub Header

Resources for the Upcoming Test 15

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Exam #1 Study Guide Exam #1 Study Guide 16

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Quiz

PRACTICE QUIZ: Test LockDown Browser - Requires Respondus LockDown Browser + Webcam PRACTICE QUIZ: Test LockDown Browser - Requires Respondus LockDown Browser + Webcam 19

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Week 4: Exam #1

Week 4: Exam #1 Week 4: Exam #1

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INTRODUCTION 4: Exam #1 INTRODUCTION 4: Exam #1 1

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Quiz

EXAM 1: - Requires Respondus LockDown Browser + Webcam EXAM 1: - Requires Respondus LockDown Browser + Webcam 200 2

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Exam #1 Study Guide Exam #1 Study Guide 3

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Week 5: The Creative Process

Week 5: The Creative Process Week 5: The Creative Process

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INTRODUCTION 5: The Creative Process INTRODUCTION 5: The Creative Process 1

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LECTURE 5A: Managing Creativity in Advertising LECTURE 5A: Managing Creativity in Advertising 2

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Quiz

SELF-CHECK QUIZ: Managing Creativity in Advertising SELF-CHECK QUIZ: Managing Creativity in Advertising 4

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Discussion Topic

DISCUSSION 5A: Are you creative? DISCUSSION 5A: Are you creative? 3 5

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Assignment

ASSIGNMENT 5: Case Study #1 ASSIGNMENT 5: Case Study #1 60 8

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Quiz

Quiz: Chapter 5 Quiz: Chapter 5 20 10

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Quiz

Quiz: Chapter 6 Quiz: Chapter 6 20 11

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Week 6: Creative Message Strategy and Execution

Week 6: Creative Message Strategy and Execution Week 6: Creative Message Strategy and Execution

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INTRODUCTION 6: Creative Message Strategy and Execution INTRODUCTION 6: Creative Message Strategy and Execution 1

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LECTURE 6A: Executing the Creative LECTURE 6A: Executing the Creative 3

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Quiz

SELF-CHECK QUIZ: Executing the Creative SELF-CHECK QUIZ: Executing the Creative 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6A: Rewriting Digital Ads DISCUSSION 6A: Rewriting Digital Ads 3 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 6B: Creative Message Strategy LECTURE 6B: Creative Message Strategy 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Creative Message Strategy SELF-CHECK QUIZ: Creative Message Strategy 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 6B: Spot the Strategy DISCUSSION 6B: Spot the Strategy 3 11

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Week 7: Design and Art Direction

Week 7: Design and Art Direction Week 7: Design and Art Direction

Page

INTRODUCTION 7: Design and Art Direction INTRODUCTION 7: Design and Art Direction 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 7A: Design and Art Direction LECTURE 7A: Design and Art Direction 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Design and Art Direction SELF-CHECK QUIZ: Design and Art Direction 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 7A: Advertising Regulation DISCUSSION 7A: Advertising Regulation 3 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 7B: David Ogilvy LECTURE 7B: David Ogilvy 8

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Page

RESOURCES 7B: David Ogilvy RESOURCES 7B: David Ogilvy 9

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Discussion Topic

DISCUSSION 7B: Confessions of an Advertising Student DISCUSSION 7B: Confessions of an Advertising Student 3 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz: Chapter 7 Quiz: Chapter 7 20 11

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz: Chapter 8 Quiz: Chapter 8 20 12

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 8: Exam #2

Week 8: Exam #2 Week 8: Exam #2

Page

Exam #2 Study Guide Exam #2 Study Guide 1

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Quiz

EXAM #2 - Requires Respondus LockDown Browser + Webcam EXAM #2 - Requires Respondus LockDown Browser + Webcam 200 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 9: Planning Advertising

Week 9: Planning Advertising Week 9: Planning Advertising

Page

INTRODUCTION 9: Planning Advertising INTRODUCTION 9: Planning Advertising 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 9: Planning Advertising LECTURE 9: Planning Advertising 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Planning Advertising SELF-CHECK QUIZ: Planning Advertising 3

quiz 2994580 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 9: The Situation in Energy DISCUSSION 9: The Situation in Energy 3 4

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Assignment

ASSIGNMENT 9: Case Study #2 ASSIGNMENT 9: Case Study #2 60 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz: Chapter 9 Quiz: Chapter 9 20 7

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz: Chapter 10 Quiz: Chapter 10 20 8

quiz 2871550 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 10: The Media Process

Week 10: The Media Process Week 10: The Media Process

Page

INTRODUCTION 10: The Media Process INTRODUCTION 10: The Media Process 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 10A: Media Planning Essentials LECTURE 10A: Media Planning Essentials 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Media Planning Essentials SELF-CHECK QUIZ: Media Planning Essentials 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10A: What's the right length for a television spot? DISCUSSION 10A: What's the right length for a television spot? 3 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 10B: Media Planning: Newspapers, Magazines, TV, and Radio LECTURE 10B: Media Planning: Newspapers, Magazines, TV, and Radio 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Traditional Mass Media SELF-CHECK QUIZ: Traditional Mass Media 7

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 10B: Hyundai Goes Mainstream Media DISCUSSION 10B: Hyundai Goes Mainstream Media 3 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 11: Media Planning: Advertising in Digital and Social Media

Week 11: Media Planning: Advertising in Digital and Social Media Week 11: Media Planning: Advertising in Digital and Social Media

Page

INTRODUCTION 11: Advertising in Digital and Social Media INTRODUCTION 11: Advertising in Digital and Social Media 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 11: Advertising in Digital and Social Media LECTURE 11: Advertising in Digital and Social Media 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Advertising in Digital and Social Media SELF-CHECK QUIZ: Advertising in Digital and Social Media 4

quiz 3012028 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 11: Social Media Advertising Targeting Methods DISCUSSION 11: Social Media Advertising Targeting Methods 3 5

discussion_topic 3012033 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz: Chapter 11 Quiz: Chapter 11 20 7

quiz 2871551 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz: Chapter 12 Quiz: Chapter 12 20 8

quiz 2871552 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Exam #3 Study Guide Exam #3 Study Guide 9

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Week 12: Exam #3

Week 12: Exam #3 Week 12: Exam #3

Page

Exam #3 Study Guide Exam #3 Study Guide 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

EXAM: #3 - Requires Respondus LockDown Browser + Webcam EXAM: #3 - Requires Respondus LockDown Browser + Webcam 200 3

quiz 2996762 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 13 : Great Modern Brands: Apple and Nike

Week 13 : Great Modern Brands: Apple and Nike Week 13 : Great Modern Brands: Apple and Nike

Page

INTRODUCTION 13: Great Modern Advertising INTRODUCTION 13: Great Modern Advertising 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 13: Great Modern Advertising LECTURE 13: Great Modern Advertising 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Great Modern Advertising SELF-CHECK QUIZ: Great Modern Advertising 3

quiz 3030016 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 13: Building Brand Equity and Loyalty at Apple DISCUSSION 13: Building Brand Equity and Loyalty at Apple 3 4

discussion_topic 3030006 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT 13: Case Study #3 ASSIGNMENT 13: Case Study #3 60 6

assignment 2996807 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz: Chapter 14 Quiz: Chapter 14 20 7

quiz 3030897 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 14: Sales Promotion, Point-of-Purchase Advertising, Event Sponsorship, and Product Placement

Week 14: Sales Promotion, Point-of-Purchase Advertising, Event Sponsorship, and Product Placement Week 14: Sales Promotion, Point-of-Purchase Advertising, Event Sponsorship, and Product Placement

Page

INTRODUCTION: Sales Promotion and Point-of-Purchase Advertising INTRODUCTION: Sales Promotion and Point-of-Purchase Advertising 1

wiki_page 2996810 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 14A: Sales Promotion and Point-of-Purchase Advertising LECTURE 14A: Sales Promotion and Point-of-Purchase Advertising 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Sales Promotion and Point-of-Purchase Advertising SELF-CHECK QUIZ: Sales Promotion and Point-of-Purchase Advertising 3

quiz 3044225 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14A: Successful Direct Campaigns DISCUSSION 14A: Successful Direct Campaigns 3 4

discussion_topic 3044070 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 14B: Event Sponsorship and Product Placement LECTURE 14B: Event Sponsorship and Product Placement 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Event Sponsorship and Product Placement SELF-CHECK QUIZ: Event Sponsorship and Product Placement 6

quiz 3044223 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 14B: Adidas at the US Open DISCUSSION 14B: Adidas at the US Open 3 7

discussion_topic 3044181 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 15: Integrating Direct Marketing and Personal Selling

Week 15: Integrating Direct Marketing and Personal Selling Week 15: Integrating Direct Marketing and Personal Selling

Page

INTRODUCTION 15: Direct Marketing and Personal Selling INTRODUCTION 15: Direct Marketing and Personal Selling 1

wiki_page 2996811 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

LECTURE 15A: Integrating Direct Marketing and Personal Selling LECTURE 15A: Integrating Direct Marketing and Personal Selling 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

DISCUSSION 15: Directing Marketing on Social DISCUSSION 15: Directing Marketing on Social 3 3

discussion_topic 3055447 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

SELF-CHECK QUIZ: Integrating Direct Marketing and Personal Selling SELF-CHECK QUIZ: Integrating Direct Marketing and Personal Selling 4

quiz 3044224 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

ASSIGNMENT 15: Case Study #4 ASSIGNMENT 15: Case Study #4 60 5

assignment 2996813 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

(OPTIONAL - Extra Credit) ASSIGNMENT 2: Intro to Ad Evaluation (Google Form) (OPTIONAL - Extra Credit) ASSIGNMENT 2: Intro to Ad Evaluation (Google Form) 0 6

assignment 3055521 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Intro to Ad Evaluation (OU Evaluate) Intro to Ad Evaluation (OU Evaluate) 0 7

assignment 3055522 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Exam #4 Study Guide Exam #4 Study Guide 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 16: Final Exam

Week 16: Final Exam Week 16: Final Exam

Quiz

TEST: Final Exam - Requires Respondus LockDown Browser + Webcam TEST: Final Exam - Requires Respondus LockDown Browser + Webcam 100 2

quiz 2871554 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Course Modules